WHY Altrincham HQ IS FOR YOU


At Altrincham HQ we work with businesses to make more of their Social Media Marketing via Social Media training or Social Media Management Packages Social Media should deliver a Return On The Investment as well as the warm fuzzy feelings you get with interaction

  • Ranked No. 1 Image

    Ranked No. 1

    We are ranked number 1 for Social Media Marketing in the UK on Freeindex out of 900+ Companies

  • 130+ Recommendations Image

    130+ Recommendations

    We have 130+ Recommendations on Linkedin & In October 2013 we were crowned Small Business Of The Year at the Altrincham Chamber of Commerce Awards.

  • Working with the best Image

    Working with the best

    A few businesses / organisations we’ve worked with include Manchester Arndale, NHS, University Of Manchester, Manchester Museum.

OUR AWESOME SERVICES

We offer a range of social media training and management solutions

  • Social Media Mentoring

    Our Social Media Mentoring service offers diarised meet ups to keep you accountable to your key action points. Treat us as your Social Media Personal Trainer - setting targets, measuring results and inspiring you on to greater achievements. Simply choose how often you wish to meet up - monthly, bi-month or once a quarter. We believe in results - do you?

  • SOCIAL MEDIA MANAGEMENT
    FREQUENTLY ASKED QUESTIONS

    Which platforms can you manage for clients?

    Twitter, Facebook, Instagram and part management of LinkedIn (we feel the latter has to be more hands on – as it’s about the person, not the business)

    Is there a minimum contract we have to sign up for? Social Media is about relationships so the full benefit comes from spending time developing those Therefore our initial contract is 3-6 months – which then rolls monthly from that point on Over 90% of our current Social Media Management clients have extended their initial 3-6 month contract / Over 50% of our clients we’ve been working with for a number of years

    Which types of businesses do you look after at the moment?

    Restaurants, Retailers, Web Designers, Automotive, Business Networking Groups

    Are there any types of businesses you won’t manage Social Media for?

    We’re open to discussion with most types of business … although we do feel training if often better for Professional Services such as Accountants and Solicitors for example.

    We also see running the Social Media as a partnership and like to keep in touch on a regular basis so you are kept updated as to progress

    Businesses that are fully on board with content (see next question) get much much better results

    What input / content do you need from us to run the campaign?

    Before we start a campaign we sit down and discuss what we will need on a monthly basis from yourselves so we can effectively manage the campaign.

    We will specify how often we need photos and blogs; how social media links with your physical business and website; what your preferred method of contact is during the campaign

    This stage is integral to the success of the campaign

  • Twitter Training

    Twitter Training is a large part of what we do at Altrincham HQ

    WHO ATTENDS OUR TWITTER TRAINING?

    Whether it be B2B businesses who are using LinkedIn, but want to know more about twitter…. be it a B2C business that have been using facebook for many years, but doesn’t have a clue about twitter

    For many businesses twitter has become a prime driver in both awareness and sales with businesses we’ve worked with accounting 30% of their business to twitter

    And we’ve worked with SME’s to FTSE 250 sized companies

    TWITTER TRAINING – WHAT IS COVERED IN BRIEF?

    • Linking Your Twitter Strategy with your business goals and aims
    • Developing an effective marketing message for twitter
    • Delivering it in a time efficient manner
    • Measuring The Return on Investment Of your Twitter Marketing
    • Developing your twitter tool kit – handy websites and apps which will blow your mind
    • Using the new Twitter Analytics for 2015

    TWITTER TRAINING – IN DEPTH
    While each Twitter Training Session is unique to each business, it does cover 3 core areas that are interlinked throughout!!!


    DEVELOPING YOUR MARKETING MESSAGE

    140 characters to get a marketing message across is a daunting task for anybody whether they’re tech literate or not

    How many of you for instance have attending business networking meetings where a 40 seconds round becomes a full blown business presentation of the benefits of using their business?

    How many of you love what you do as a business but struggle to articulate it the right way when you’re sat at a keyboard?

    As a former journalist the core of our training is focused on getting across the right message to the right people at the right time to create the desired effect

    Each sector of business is different and each business within that sector needs to stand out and be original

    The core of our training is to give you an authentic voice which represents your business, avoids zeitgeist marketing and gives value to those that choose to follow you


    TIME MANAGEMENT OF TWITTER

    Time is precious – end of – it doesn’t matter whether you’re a start up business, an established business there are always demands on your time and often twitter is seen as something overwhelming that will take over your life

    Even self-confessed twitter geeks like ourselves who love spending time on twitter need time off for both business and socialising

    A core element of the Twitter Training is time management and how to condense your Social Media activity to just 30 minutes a day and still get great results

    Recently we wrote a blog on a local business that was spending an hour a day / 7 days a week on Social Media and still not getting results – you can read the blog here, but with some expert advice this should not be happening


    MEASURING THE ROI OF TWITTER

    And last, but not least – the ROI of twitter marketing and social media in general!

    Twitter is fun, it is engaging and and there is a huge social element to it as well as business

    BUT

    This doesn’t mean you shouldn’t be measuring the actual business return you get from it – be it £££s of extra business gained, exposure and traffic driving

    Going back to the marketing message this should be linked with your overall business goals and it should be measure both stand alone and how it compares to other marketing channels you do

    We have simple but effective system to do this

    BOOK NOW

    If you’d like to book now or have questions don’t hesitate to contact us on 07806 774279 or email alex@altrinchamhq.co.uk

    If you’re not ready for Social Media Training – but maybe interested in the future – please join our mailing list here http://eepurl.com/daPeI

     

  • LinkedIn Training

    WHY LINKEDIN?
    Linkedin is what many B2B consider the original and most serious Social Network

    Why?

    • None of the fluffy “personality” brand building of twitter – this is business branding
    • Less of the visual content led aspects of facebook / pinterest etc – although this is changing
    • Suited up and straight to business ala BNI Networking Meetings

    What it offers in a nutshell and what we will focus on this aspect of the training

    • Online CV / Resume with trackable tangible Recommendations
    • Reputation Building via Content and Group Contributions
    • 121 Relationship Building with new and existing contacts

    Where most people fail on LinkedIn is similar to other Social Networks

    • Sporadic Usage
    • No Engagement
    • No Follow Up
    • Linkedin is personal to everybody, but relies on a structure to get the most out of it

    WHAT IS FEATURED IN OUR LINKEDIN TRAINING
    Our LinkedIn Training has a focus on the core areas

    PROFILE OPTIMISATION
    The foundation of your linkedin usage and what can define your online reputation

    We make sure your profile creates the right 1st impression and also enhances your profile so you are more readily found in searches

    TIME MANAGEMENT
    How to manage LinkedIn in 10-15 minutes a day

    LINKEDIN CONNECTIONS
    How to build deeper relationships with your existing connections rather than being just a set of numbers
    How to connect with purpose with new connections and gain the full benefits of LinkedIn Search
    How to utilise your inbox to manage and keep in touch with your connections

    GROUPS
    How to avoid Link dropping and build your stature in the local business community

    COMPANY PAGES
    The set up and benefits of company pages

    LINKEDIN ARTICLES
    How to utilise LinkedIn Articles to build your reputation and create content of value

    TESTIMONIALS
    “I recently attended an 1-2-1 social media training session with Alex. Alex has experience and expertise in a wide range of industries and the training he delivers is with your particular business and target audience in mind. The main platforms I took training on were Twitter and Linkedin. I had used both of these platforms before but without any real strategy. Alex taught me how to tweet strategically, by tweeting at certain times of day & various dos and don’ts when tweeting. He also gave me tips on improving my Linkedin profile (which I am currently working on).

    Everything Alex taught was easy to follow & the training manual is useful to refer back to. I would definitely recommend training with Alex, you may think you know how to use social media but I guarantee you’ll learn that having a strategic plan to your tweets is important” Wesley Powell, Mortgage Advisor

    “Alex has exceptional understanding of the value of social media to a business and has a unique talent in being able to train people on how to exploit it” Melissa Paxton PR

    BOOK ON
    Check our our contact page for available dates and book in a half days Social Media Training Session here

    Any questions call Alex on 07806774279 or email alex@altrinchamhq.co.uk

    If you’re not ready for Social Media Training – but may be in the future – join our mailing list here http://eepurl.com/daPeI

     

  • Facebook Training – Manchester

    Our 121 Facebook Training in Manchester and Cheshire allows businesses to book the trends of organic reach, target their advertising to the right market and use Facebook to it’s full potential

    WHY FACEBOOK?
    * Facebook has 1.3 billion users across the world – which means most adults you know are using it
    * Around 50% of the UK use Facebook and 30% of those users access Facebook via their mobile – which means they see your updates on the move
    * In short – it’s a sure fire way to get in front of your customers

    THE HUGE PROBLEM WITH FACEBOOK
    Over the past 12 months you’ll have heard the problems with Organic Facebook Reach

    • Not everybody who likes your pages will see your updates regularly
    • The news feed can be cluttered – it’s hard to break through
    • Organic Reach has gone down for many pages and this is due to treating the platform as a Broadcast Platform rather than a social platform

    If we told you many of the clients we work with the reverse is the case – Facebook Page likes Are increasing and so is the Organic Reach on these pages

    In 2015 it still is possible to use Facebook to promote your business effectively

    FACEBOOK TRAINING – WHAT DOES IT INCLUDE

    • Facebook Pages vs Facebook Groups – How To Use Both To Help Grow Your Business
    • Facebook Page Set Up and Profile Optimisation
    • How To Grow Your Facebook Page from Zero?
    • Organic Reach – How To Increase The Amount Of People Who See Your Posts Without Paying
    • Facebook Advertising – How to target your advertising to reach your target market precisely
    • Facebook Insights – How To Read Your Insights To Develop Strategy and Increase Return
    • Facebook Strategy – Developing Your Message aka What and When To Post
    • Developing a Testimonial Strategy
    • How to link Facebook with your offline / in store marketing

    TESTIMONIALS
    “Social Media – not for me – never used social media personally – horrifies me – so why should I use it for my business – is it worth it – what is the ROI. So I decided to bite the bullet and went to one of Alex’s training sessions. Came out full of confidence, lots of marketing ideas and more than enough knowledge to get me started. You can spend a lot of time searching the internet for help, but nothing beats professional 1:1 training. The time I would have spent researching the internet I feel more than covered the cost of the training. Yes, I would recommend Alex” Lynn Bryant, Release The Web

    “I consulted Alex for more knowledge on using Twitter and Facebook and also how to use them effectively to promote my business. I found him extremely helpful and knowledgeable on the subject. I came away from my session with a clear strategy to follow and the confidence to implement it.

    I know that I can contact him with any queries that I might come across at any time in the future. I would definitely recommend him to anyone else looking for social media training” Christine Blundell, Village Dancentre

    BOOK ON
    Check our our contact page for available dates and book in a half days Social Media Training Session here

    Any questions call Alex on 07806774279 or email alex@altrinchamhq.co.uk

    If you’re not ready for Social Media Training – but may be in the future – join our mailing list here http://eepurl.com/daPeI

     

  • Instagram Training

    Instagram – it’s just posting random pictures and videos isn’t it?

    Wrong!

    While Instagram is not a Social Network to be used as a standalone marketing platform – it’s plugs into your existing Social Media platforms such as Facebook and Twitter, leverage’s content for use on these platforms and tells your story visually to complement the strong verbal message on other Social Media Networks

    IS INSTAGRAM FOR YOU?
    Do you have a youth brand / audience?
    Is your product / service visually exciting?
    Do you have a story?

    If you can answer yes to any of these you need to speak to us

    THE STATS SPEAK FOR THEMSELVES

    Instagram has more active monthly users than Twitter – think about that for a while

    • 300M – Monthly Active Users
    • 70%+ – People Outside U.S.
    • 30B – Photos Shared
    • 1B – Likes Daily
    • 70M – Photos Per Day

    INSTAGRAM LOCAL UK STATS
    Hyper local instagram searches are extremely relevant with local cities / towns attracting huge number of uploads

    #manchester 3,109,334  Photos
    #liverpool 2,434,343 Photos
    #cheshire 240,556 Photos
    #altrincham 11,609 Photos

    DEMOGRAPHICS / POPULAR INDUSTRIES

    * 13-28 is the prime demographic (With younger teenagers also being prolific)

    Popular industries using instagram inc.
    * Youth Brands
    * Health
    * Sports
    * Fitness
    * Food / Restaurants
    * Tattoo Parlours / Artists

    Instagram Training Manchester

    INSTAGRAM TRAINING

    Our Instagram Training Session covers the following..

    • Instagram Introduction
    • Instagram Basics – Profile Set up, Optimisation and linking it with your current Social Media channels
    • Content Strategy – Why, What, How, When – Developing Your Full Instagram Image and Video Strategy so it’s effective, targeted and manageable
    • Image Creation – The success of your instagram campaign will rely on the creativity and quality of the images. We take a look at the free tools available to enhance your images as well as create brand new images from the ground up
    • Image Curation / Social Strategy – How to crowd source images for instagram and be a curator of found / user generated content
    • Scheduling Your Instagram Posts From Your Desktop – Did you know you can do this? Not many do – we’ll teach you!
    • Online Management – Looking at tools to manage Instagram from your desktop as well as setting KPIs to measure performance

    TESTIMONIALS

    “Alex was contracted to deliver training on the use of Instagram and a business solution for its integration into the marketing and communications strategy for the shopping centre.

    He was very knowledgeable and had researched the shopping centre, its audience and the potential retail partners as well as ideas for future campaigns.

    This has given us the encouragement to drive forward our social media strategy” Richard Paxton, The Galleries Wigan

     

    BOOK NOW
    For more info or to book a Training Session please contact

    alex@altrinchamhq.co.uk or call 07806 774279

    If you’re not ready for Social Media Training – but maybe interested in the future – please join our mailing list here http://eepurl.com/daPeI

    - See more at: http://altrinchamhq.co.uk/services/instagram-training-manchester/#sthash.wX3BQqvM.dpuf

  • Blogging Workshops – Manchester

    Our Blogging Workshops for Businesses are perfect for businesses struggling to blog on a regular basis – by the end of the 1 or 2 hour Blogging Workshop you will have 15+ Blog Ideas Ready to go with

    As an ex-journalist I have written internationally and had blogs read by over 500,000 people

    Content Marketing is essential in 2014 and as somebody who launched a website in 1999 and started blogging I know the sheer power of blogging

    WHY BLOG?

    1. You Create Value and By Creating Value You Create Trust
    2. A Well Written Blog Will Generate Income Over Years To Come
    3. Blogs Generate More Traffic To Your Website
    4. Blogging Gives You More Things To Talk About On Social Media
    5. Writing Helps With Everything Else You Communicate

    BLOGGING STATS

    • Small Businesses with blogs generate 126% more leads
    • 70% of consumers learn about a company through articles not ads

    WHO ARE OUR BLOGGING WORKSHOPS FOR?

    • Businesses with the facility to blog on their website – but who currently don’t
    • Businesses who know they should be using content marketing – but don’t know how to start
    • Businesses who currently blog – but want to assess their work so far and look deeper into analytics

    BLOGGING WORKSHOPS – WHAT WE COVER
    By the end of the session you will have 15 workable ideas ready to write up as blogs

    • Idea Generation – Short Term and Long Term Content
    • Blogging Structure – How to turn that idea into a perfect blog
    • Image Creation – How to create great images to use in your blog
    • Distribution and Marketing of your blog
    • LinkedIn Articles – How to repurpose old blogs
    • Measurement – Using Google Analytics To Measure Success and Help Strategy

    BOOK NOW

    If you’d like to book now or have questions don’t hesitate to contact us on 07806 774279 or email alex@altrinchamhq.co.uk

    If you’re not ready for Social Media Training – but may be in the future – join our mailing list here http://eepurl.com/daPeI

     

  • Social Media Mentoring

    Our Social Media Mentoring service offers diarised meet ups to keep you accountable to your key action points. Treat us as your Social Media Personal Trainer - setting targets, measuring results and inspiring you on to greater achievements. Simply choose how often you wish to meet up - monthly, bi-month or once a quarter. We believe in results - do you?

  • Social Media Marketing for B2B

    WHY SOCIAL MEDIA FOR B2B
    Social Media for B2B often doesn’t get the same exposure as B2C, but that doesn’t mean it’s not as effective in terms of a marketing stream

    Altrincham HQ have worked with many B2B companies including Solicitors, PR & Marketing companies, accountants, IFAs, Office Supply Companies and many more and 9 times out of 10 they fall into the following scenarios

    Does this sound like you???

    * Have a linkedin profile, but have done little with it since setting it up

    * Either don’t use twitter or have just started using it as want to know more

    * Everybody at networking is kept in the loop between networking meetings except me

    * Know that blogging works, but don’t know what to write

    WHAT DOES THE SOCIAL MEDIA FOR B2B TRAINING INCLUDE?

    * Developing your Full Social Media Strategy
    * Twitter Training – from the basics to indepth usage
    * Linkedin – Refining your profile, Linkedin in a testominial strategy and using it more effectively
    * Facebook – It’s not just for B2C – find out how to utilise it for your business

    * Blogging – Blogging Brainstorming session
    * Content Marketing – How to use Instagram, Periscope and other tools to humanise your business

    WANT TO FIND OUT MORE?

    If you want to know more about how we can help you business do get in touch – we specialise in Social Media rather than offer it as a secondary add on service – email alex@altrinchamhq.co.uk

Meet Us

Alex McCann

Social Media Speaker – Manchester

SOCIAL MEDIA MARKETING + SOCIAL MEDIA TRAINING – ALTRINCHAM HQ – ALL YOU NEED TO KNOW ABOUT SOCIAL MEDIA

“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann

WHAT WE OFFER?

  • 121 or Group Social Media Training For Your Business
  • Social Media Management For Your Business
  • Social Media Mentoring For Your Business
  • Social Media Speakers For Your Event

BACKGROUND

At Altrincham HQ I work with businesses to make more of their Social Media Marketing via Social Media training or Social Media Management Packages

Social Media should deliver a Return On The Investment as well as the warm fuzzy feelings you get with interaction

Since we started in November 2010 we’ve helped hundreds of businesses across the North West

  • In December 2011 we were (and still are) ranked number 1 for Social Media Marketing in the UK on Freeindex
  • We have 140+ Recommendations on Linkedin
  • In October 2015 & October 2013 we were crowned Small Business Of The Year at the Altrincham and Sale Chamber of Commerce Awards
  • A few businesses / organisations we’ve worked with include Manchester Arndale, NHS, University Of Manchester, Manchester Museum
  • We work with SME’s mainly, but have worked with international and  FTSE 250 sized companies
  • We’ve written over 160,000 words on Social Media Marketing and spoken across the UK on Social Media Marketing

From businesses that have been using Social Media already, but are not converting to customers…to brand new businesses that need an online presence and are keen to establish themselves in the market.

With over 50% of the UK using the likes of Facebook and Twitter, finding your business online is often the first impression that potential customers will have of your company. It’s important that you don’t “dabble” or “play” with social media for your business

Our 1-2-1 Social Media Training Sessions are bespoke to each business and work out YOUR strategy – we don’t deliver group training sessions as feel they are too vague and don’t focus on each individual business

HOW WE CAN HELP
Areas we can help with training or management of your businesses Social Media are:

· Building Your Brand & Finding your audience

· Word Of Mouth Testimonials – taking offline word of mouth to a bigger audience online

· Communicating with potential customers & staying in touch with existing customers

· Influencing the Taste Makers

· Building a bridge between your business and the wider community

· Improving customer service

· Customer Research

· Launching new services/competitions

· Improving PR Activity / Media Relations

Every single one of our clients that have taken our Social Media Management or Social Media Training services has either won business or increased exposure significantly via social media

If you want to take Social Media seriously and feel the above can help your business then please contact us for more information

 

Areas I work across include:

Greater Manchester    (Altrincham, Sale, Bury, Stockport, Manchester, Salford)
Cheshire   (Knutsford, Northwich, Wilmslow etc)
UK & Internationally

And yes Altrincham HQ is run by a real person….. if you see myself (Alex) around Altrincham come say hello

Alex Altrincham HQ

Alex Altrincham HQ

 

Alex McCann

Meet Us

Alex McCann

Social Media Speaker – Manchester

SOCIAL MEDIA MARKETING + SOCIAL MEDIA TRAINING – ALTRINCHAM HQ – ALL YOU NEED TO KNOW ABOUT SOCIAL MEDIA “With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann WHAT WE OFFER?

Testimonials

Terra Nova School

Alex provided us with training to develop our social media presence through Twitter, Facebook and Linked In. We were very satisfied with the results, which have enabled us to think more strategically about our social media presence and strategy. The session was at our pace, and was tailored to our specific needs. The handout notes guided us through the session, and have been invaluable since we co...

Terra Nova School

Alex provided us with training to develop our social media presence through Twitter, Facebook and Linked In. We were very satisfied with the results, which have enabled us to think more strategically about our social media presence and strategy. The session was at our pace, and was tailored to our specific needs. The handout notes guided us through the session, and have been invaluable since we completed the training.

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Testimonials

Phillipa Wright, Mchale & Co

Alex really knows how to make Twitter work from a business perspective. He was calm and patient and explained things clearly, both how to use the tools and how to use them effectively. I would definitely recommend him for anyone who wants to maximise their use of social media.

Phillipa Wright, Mchale & Co

Alex really knows how to make Twitter work from a business perspective. He was calm and patient and explained things clearly, both how to use the tools and how to use them effectively. I would definitely recommend him for anyone who wants to maximise their use of social media.

Request a free consultation

Testimonials

John Warbuton, JWCPR

In one session, Alex revealed more about the inner machinations of social media than I had uncovered for myself over the last year. He’s personable, professional and insightful.

John Warbuton, JWCPR

In one session, Alex revealed more about the inner machinations of social media than I had uncovered for myself over the last year. He’s personable, professional and insightful.

Request a free consultation

Testimonials

Helen Seed, Manchester Arndale

Alex trained a couple of our members of the MA team on the subject of social, from basic posting to content creation. Alex was personable, professional and extremely creative and his insight and advice around the MA social pages was very valuable.

Helen Seed, Manchester Arndale

Alex trained a couple of our members of the MA team on the subject of social, from basic posting to content creation. Alex was personable, professional and extremely creative and his insight and advice around the MA social pages was very valuable.

Request a free consultation

Testimonials

Frank Lavery, Blue Orchid

Alex is a reknowned expert in social media and he has supported Blue Orchid as a guest speaker at many events; his real gift and the reason he is so good is that he UNDERSTANDS business. He is passionate not just about social media but more importantly about the commercial application of the technology and how it can help businesses improve profits. I would recommend Alex without hesitation....

Frank Lavery, Blue Orchid

Alex is a reknowned expert in social media and he has supported Blue Orchid as a guest speaker at many events; his real gift and the reason he is so good is that he UNDERSTANDS business. He is passionate not just about social media but more importantly about the commercial application of the technology and how it can help businesses improve profits. I would recommend Alex without hesitation.

Read More

Testimonials

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Terra Nova School

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Phillipa Wright, Mchale & Co

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John Warbuton, JWCPR

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Helen Seed, Manchester Arndale

Read More

Frank Lavery, Blue Orchid

     
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    Tips For Social Networks

    7 Tips For 7 Social Networks That You Can Implement Today.

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Tips For Social Networks

7 Tips For 7 Social Networks That You Can Implement Today.

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