Twitter 280 Characters
Twitter’s 280 characters divided social media audiences when it was announced

The key reason for the introduction was to make it easier for people to tweet – which in turn could turn into an expanded audience for the Social Network

During the initial trial only 5% of tweets sent were longer than 140 characters and only 2% more than 190 – so brevity is still at the heart of twitter

But many users weren’t happy

Harry Potter author JK Rowling tweeted “Twitter’s destroyed its USP. The whole point, for me, was how inventive people could be within that concise framework. “

With Twitter 280 being introduced now to the majority of users, it’s time to look at 5 ideas for 280 Characters that can help grow your audiences

1. Listicles
Listicles are everywhere you look on the internet

Blame or praise Buzzfeed for their popularity

Now you have 280 characters to express yourself you can introduce Top 5 / 7 / 10’s into the mix and increase engagement

One of the ideas we introduced was a celebration of the Top 10 businesses we’ve supported that each

It’s become one of our most popular posts this month in terms of reach

2. LinkedIn Style Narratives
LinkedIn has massively improved over the past few months and huge part of that has been real human stories

Less link dropping and real narratives that are optimised for mobile with short multi-line updates

With 140 characters you could express a soundbite or a headline – expressing something more was always a case of multiple tweets or a link out to a blog

Now you can comfortably express yourself over 4 or 5 short lines

3. Add more context to Link Shares
Adding a little context to Link Shares is a way to draw interest and attract more clicks

Think of this style of update as the headline and sub-heading … or the meta description

How can you use the power of the written works to generate more traffic through to your website?

4. Customer Service Explanations
If a customer makes a complaint online you want to take the conversation offline ASAP – to Twitter DM or to email / phone

But what if it’s a simple customer service explanation that needs to be sent out there

Short of screengrabbing notes or turning a customer service update into a graphic there were very few options to get more indepth information out there

5. BEING INVENTIVE
We’ve already seen a few inventive updates of Twitter 280 in the 1st few days of brands having 280

Have a look here at them

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Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk

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Alex
Alex McCann is owner of Altrincham HQ - a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy. Alex has 160+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.

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