Top 10
Make no mistake – this blog is for YOU

The Top 10 Reason Why Social Media Is The Answer blog is for

* Those businesses not using Social Media
* Those businesses dabbling with social media without a strategy
* Those social media veterans that would still like to win more business

It’s both an eye opener and a reminder

Without further ado – here are the Top 10 Reasons Why Social Media Is The Answer

1. Your customers check social media every day
People check their phones 1st thing before they get out of bed in the morning

And they check it as the last thing they do before they shut their eyes

Importantly – people are reported to pick up their mobile phones 150 times a day

If your business is not Social Media first then you’re not in the same mindset as your customers

If you honestly believe this isn’t the case, then put up a sign in your reception that says “Our Marketing Strategy Is Yellow Pages First” and see how quickly your business goes viral for all the wrong reasons

2. It can increase traffic to your website

Social Media and websites go hand in hand

If you have a website that is not using Social Media to drive traffic to, then the ROI of your website will be significantly lower

People often make the mistake that investing 3 or 4 figure sums into a website is the end goal. And once the web designer clicks publish it’s job done

The reality is it’s the starting gun and everything that happens after is the important part of getting a new website

Social Media is a perfect distribution channel for your blogs

3. It is more cost-effective than traditional marketing tactics
Organic Social media is free

But that comes with a huge caveat – the use of the platform is free, but the time you spend on it is not

So whether it’s more cost effective than traditional marketing depends on whether you have a strategy in place, KPI’s to measure against and results are coming from your marketing

It’s also something that can be done anywhere – from home, inbetween meetings, on work trips away – you are not restricted by your work routine

4. Social media marketing is easy to track and measure
Google Analytics, Twitter Analytics, Facebook Insights, LinkedIn Analytics, Instagram Insights

10 words that say it all

And if those 10 words don’t say it all for you – go back to basics and ask your customers where they heard about you when they call / email

5. You can increase brand awareness through Social Media Marketing
People always jump ahead in the sales process

But how many sales did we generate today? What is the ROI of Social Media?

Of course sales are important – the businesses we’ve been working with for years wouldn’t be paying us years after we started if social media didn’t drive dales

But let’s get back to what marketing actually is

Awareness and Conversion

You can’t sell if people aren’t aware of you, so never undervalue brand awareness

6. Social Media marketing can help you build credibility
I am part of the generation that didn’t grow up with the internet, but realised the importance of the internet

I don’t want to call you to click 1 for We Are Going To Keep You In A Queue; 2 for You Are Just a Number; 3 for We Really Don’t Give A F**k About You; 4 for We Only Give A F**k Now Because You’ve Clicked The Button That Says You’re

Going To Leave; or 5 for None Of Your Options Described My Problem

We live in a world where we want to get our answers in an instant via social media and we want to be treated like we’re important to your business

We live in a world where if we see you haven’t updated social media for 2-4 weeks we feel you won’t be responsive if we have a problem

Social Media brings a credible brand and lack of Social Media brings one that we don’t want to buy from

7. You can use Social Media Marketing to strengthen relationships with your customers
People are so obsessed with winning new customers that they forget about their existing customers

Those touch points that social media gives with existing customers can happen on regular basis

Those small conversations and shares that show you care about them and give added value to what you provide as a service

It’s good to talk

8. You can reach people on the move
Social Media Marketing is marketing into people’s spare moments

People are often mistaken that they’re updates are the most important thing in peoples lifes at that moment, when what we’re really doing if filling a gap at the moment

The morning commute

The evening commute

The half time of the football

The 5 minutes whilst they’re waiting for a friend in the bar who’s late

Those gaps can be hugely compelling if the right message hits at the right time

We’ve even won a client from one tweet that was seen by a couple on a date night and DM me right there and then in the middle of date night

9. You can stay on top of mind with Social Media Marketing

“There is only one thing in the world worse than being talked about, and that is not being talked about.” Oscar Wilde

Top of feed means tip of tongue on social media

People don’t want to buy from the 5th person they think of

They want to buy from that name that is familiar

And social media has levelled the playing field

Your local businesses can be as visible on social media as a chain with the right content

10. There’s a social media platform for every business
Saying social media is not for you is simply a none statement

It’s like saying food isn’t for me or exercise isn’t for me

One platform might not be for you in terms of personal preference or in terms of ROI / ROE, but there is a platform out there for 99% of businesses

83% of the UK are using social media so to say your customers are not on social media is a dangerous stance to take

NEED HELP WITH YOUR SOCIAL MEDIA?
Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation

We can only find out what is unique to your business by chatting with you

Look at our Social Media Training and Social Media Management services

Or

Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk

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Alex

Alex McCann is owner of Altrincham HQ – a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy. Alex has 265+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.

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