There are a lot of misconceptions about LinkedIn
And most of these misconceptions on based on the LinkedIn of 5-10 years ago
LinkedIn has changed massively over the past 12-18 months and it’s the best place it’s ever been for users
I see business owners on Twitter – I don’t see them on LinkedIn
I see business owners on Facebook – I don’t see them on LinkedIn
I see business owners on Instagram – I don’t see them on LinkedIn
Let’s look at the 5 Common Misconceptions about LinkedIn
Sure – it’s fantastic for both those 2 groups of people and my friend got offered a job within 48 hours on LinkedIn after I connected her with the right person
But LinkedIn is about far more than a jobs board
It’s for anyone who’s looking to progress and move forward their business or their career
That’s you right?
You’re not looking to reverse your business or career are you?
But it has lost a lot of the stuffiness which you’d associate with the platform as recently as 18 months ago
Think of it becoming as a relaxed as the workplace has become
In the old days LinkedIn would have been some grey haired suited old man with no sense of humour
Now it’s a younger model who is still professional, but is smart casual rather than suited and booted and is all the more human for it
Your latest position / business has been added to the platform and you occasionally connect with new people you meet
That’s enough right?
Simply having an up to date profile is simply like having an up to date business card
If those cards do nothing but sit on your desk and you don’t use the cards as a starting point of a relationship and a conversation then you might as well not have LinkedIn
Those that win with LinkedIn are those that are active
4. Number of Connections Are the Key Metric
“I’ve got 30,000 connections on LinkedIn”
You’d be surprised how many times I hear people boasting about their number of LinkedIn Connections
Everyone celebrates their follower count
No one celebrates the number of conversations they had
The number of conversations with your connections should be the KPIs you start to measure
“This is LinkedIn, not Facebook”
I’ve actually seen more posts like the one above than I have seen posts that remind me of Facebook
What people often mean when they say it’s becoming more like Facebook is that business people have become human and showing yourself as a thought leader is no longer copying and pasting a URL from the Financial Times on to LinkedIn any
LinkedIn is about showing YOUR expertise, YOUR insight, YOUR world and YOUR Personality as well as supporting YOUR network
LinkedIn is what you make it
Alex McCann is owner of Altrincham HQ – a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy. Alex has 350+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.