Small businesses are agile and established businesses are slow and sluggish
That’s what we’re always told – but does it need to be this way?
Let’s look at the 5 Marketing Mistakes Established Businesses Make
The marketing you did, had a proven track record and it worked, but times change
Is the magazine that you’ve been advertising in for the past 12 years still working as well as it used to?
Is the social media campaign which had amazing traction 12 months ago still as effective as it used it to?
Measure, look at where people’s eyeballs are right now and look at where those people’s eyeballs will be in 1-2 years in the future
Is there anything you’re missing out on that you need to start the ground work right not to leverage the results later?
You’re treating Social Media like a tick box exercise and therefore you never really get the results from social you want
Tweets are broadcasts to press releases, the hard sell and little engagement
LinkedIn is something you have, but only log into once a week
Facebook you spend about 100x more time on chatting with friends rather than using for business
And Instagram, Pinterest and Snapchat you’ve never used
Social Media is hugely important and deserves the attention you’ve previously given to traditional marketing
As flippant as that sounds, most businesses haven’t got around the idea that they are now content producers as well as business owners
Whether the content is photos, videos, graphics, reviews or blogs you need a steady stream of fresh content
Treat the word NEW like oxygen – you need NEW to survive
In the digital age (whether it’s yourself handling the marketing or you’ve outsourced it) you should not be having what we call content droughts
Employee advocacy is the promotion of an organisation by its staff members
It’s a win win when employees get behind the marketing of an organisation and help support it’s aim
Marketing should be directed by the marketing department, but there should be support and feedback loop from all areas of the organisation
Imagine the power of 300 staff sharing your latest social media updates
You executed great ideas on a minimal budget
Not you’ve grown, you have the budget and when a bad idea doesn’t work you simply throw more money at it and hope
Admit it – you’ve chucked £100’s and £1000’s on Facebook adverts that didn’t peak anyone’s interest organically
People don’t share content that they find dull or boring
They will share content that inspires them and makes them feel something emotionally however for free
Focus on great ideas
NEED HELP WITH YOUR SOCIAL MEDIA?
Chat to about Social Media Marketing for YOUR business, so we can better understand YOU and what will grow your business
We can only find out what is unique to your business by chatting with you
Please call Alex on 07806774279 or email email@example.com
Alex McCann is owner of Altrincham HQ – a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy. Alex has 400+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.