A) Delegate tasks to other people in your organisation
B) Outsource specialist tasks to professionals
So often in business people like to keep control of every aspect of their business that they end up being the jack of all and master of none.
Often in business people can view seeking help as an admission of failure and yet in their personal life they outsource on a daily basis – they visit a restaurant because the chef can cook better themselves, bring in a builder to buildan extension, a gardener to keep control of the flower beds, even a dog walker to look after the dog. Outsourcing in your personal life happens on a daily basis!
Outsourcing is simply focussing on your strengths and using those with specialist skill sets to enhance and grow your business
Businesses large and small across the country outsource their marketing functions to professionals and with Social Media being so time consuming, it’s often the best option to build up your brand.
Here are 5 Signs You Need To Outsource Your Social Media
There are various American Business Gurus that will tell you that not having time is simply an excuse, but we’ve seen the reality of getting 6 hours sleep a night and working every weeked and know that getting 1 hours less sleep a night isn’t a reality without burn out
When you run a business you have limited time and even if you know how you should be using social media, there simply aren’t 4 hours a week to use social media effectively
When you set up business you chose your path because you have a passion for making cakes / a love for accountancy figures / an in-depth knowledge of the law and so on.
You didn’t set up the business thinking you would be expected to creatively market your business every day on Social Media and write blogs every week
So every time you switch on your PC or open a Social Media app your brain freezes and it takes 30 minutes to write a 140 character tweet
YOU’RE A CUSTOMER FACING BUSINESS SO DON’T HAVE CHANCE TO RESPOND IN REAL TIME
As well as delivering a ROI for Social Media one of the many reasons our clients outsource social media to us is they’re customer facing businesses
The retail businesses that simply don’t have chance to answer tweets between the hours of 9am and 5pm or the restaurants that can’t answer social media when they’re waiting on after 5pm each night
Generally customers will expect a response on social media within the hour, so what happens if it takes 5 or 6 hours to respond?
They probably will have gone to a competitor who can answer a customer enquiry quicker
Sometimes the case for outsourcing Social Media is a business would rather leave it to professionals, who know instinctively what they’re doing whilst the business concentrates on what they do best
Running Social Media accounts for a number of firms in different sectors means we can analyse the data from 200+ hours of social media and have a full understanding of what is happening in real time for clients and change and adapt as the various changes of social media impact daily
Many of our campaigns are ran on “gut instinct” backed up by precedent and data and we live and breathe social media 24/7 so are up to date with where the platforms are going
YOU ACTUALLY WANT SOME ROI FROM SOCIAL MEDIA
You’ve tried all the various forms of marketing over the years and Social Media was your big hope as the business to the left of you and the business to the right of you wins big on Social Media
But when you try it there simply isn’t a big enough return for the hours spent using Social Media
At the heart of everything we do on Social Media is the idea of Effort vs Return and generally hard work does pay off
Quite often the lack of ROI in Social Media is down to time and effort and as stated above – having no time can be a legitimate excuse – so outsourcing at a low cost per month is ideal to start generating a Return from Social Media
One of our Social Media Management Clients that has been with us for a number of years generates 6 X Revenue vs the monthly retainer with ourselves
WANT TO CHAT MORE ABOUT OUTSOURCING YOUR SOCIAL MEDIA?
More info is on our Social Media Management FAQ info sheet here
Or email firstname.lastname@example.org or call Alex on 07806774279
“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann