I didn’t officially “network” offline until 18 months ago – like many, networking meetings were one of those things I avoided as I wasn’t the sort of person to network
Many contacts I meet in business feel exactly the same until they attend their first meeting and then like myself – the penny drops – half of this I do naturally and why didn’t I try it earlier
That said, I had a head start, as a former journalist who got his very first freelance job by building relationships on forums, I was very much used to meeting new people on a daily basis and asking them intimate questions within minutes of meeting them. I’d also grown up with Social Media from the Myspace days through the many platforms we have today.
Now in 2012 I work at Altrincham HQ and work with businesses on their Social Media Campaigns and work on a strategy behind their message, who they communicate with and how they build their online networks into their overall marketing strategy.
12 months ago I was proud to announce I was ranked number 1 for Social Media Marketing in the UK on Freeindex and still hold this to date
For those networking novices here are a few tips
1. Relationships Take Time To Build
I often see people attend networking meetings for the first time and often they go to default mode of Sell Sell Sell
Just for 5 second I want you to think of the feeling you felt when you were last Cold Called, Door Stopped or stopped by a chugger on the high street….that’s how it feels like to the other person when the first thing you do is to try and sell at them!!!
Networking isn’t about the quick win
It’s about building relationships, getting to know people and working on that to the level of trust is such that referral’s flow naturally
Tip: When you start networking or attend a new group the most important thing you can do is get to know people, find some common ground and from that the referrals will flow
2. Givers Gain
There’s a saying that you hear a lot at networking and it’s “Givers Gain”
Whether Social or offline networking think how you can help those around you and think how you can help the internal economy of the networking group
With Social Media this is even easier to do as requests come up on a daily basis and it takes 2 seconds to respond and put 2 valued contacts in touch
Also when using anybody’s services in your network, make sure you give them a testimonial or reference on Linkedin, Freeindex and other review sites
Tip: Get a simple spreadsheet together highlighting Referrals Given / Referral Received – you’ll see a correlation between what you give you get back with love
“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann