Hopefully by now you’ve read our Beginner Guide To Periscope – Part 1 to get the best of Periscope as a viewers
By now you should have seen how other businesses are using Periscope and want to broadcast for the very 1st time
In this blog I want to talk about some handy tips to get the most of our periscope as a broadcaster
1. CHECK THE LIGHTING
Firstly like you would if filming a video for Youtube or your website – make sure the lighting is right so that people can see what you’re filming properly
Many of the broadcasts people are doing so far are pieces to camera, so make sure the natural light from windows is right and the position you’re filming from is the best position in the room
If you want to test this open up your camera app before broadcast and get in selfie mode to see what it looks like with the camera reversed
Similarly, if you’re doing an outside broadcast look at how the Sun and / or clouds will affect your broadcast
We’re living in an attention economy and if people can’t see your broadcast properly, it will take them 2 seconds to click out and click onto another Scoper
2. BE AWARE OF YOUR SURROUNDINGS
Periscope feels so effortless and the fact it disappears after 24 hours on replay means it’s so easy to forget that what you’re doing is a broadcast to the outer world
Many are broadcasting from offices (and home offices) where there is the potential to display clients confidential information
Always be aware of what is potentially in the background of your broadcasts as it isn’t too long before a major celeb, politician or business gets caught out with privacy issues on confidential matters
3. CHECK THE SOUND
So you’ve checked the lighting, you’ve checked your surroundings – next on the checklist is checking the sound
Not being able to hear a broadcast properly is another easy way lose viewers
So choose a location where there isn’t a huge amount of background noise
Speak loudly and clearly – Periscope isn’t a place to speak quietly (similar a booming voice direct to camera isn’t necessary)
And when broadcasting – ask at the beginning of your broadcasts if viewers can hear you ok
4. CHOOSE A COMPELLING TITLE FOR BROADCASTS (AND SELECT THE TWEET OPTION)
In our blogging workshops, I advise that businesses come up with 20 potential titles for each blog before selecting the best possible title
Similarly a compelling Periscope Broadcast Title will make the difference between being clicked up or not
So before you broadcast, prep your material and come up with the best possible title for your broadcast
And then when you broadcast – select the tweet option so the link is sent out to your twitter followers
5. ENGAGE AND RESPOND TO VIEWERS
Remember Periscope like any other Social Media platform or App is SOCIAL in CAPITALS
We’ve all been to face 2 face presentations where it’s someone reading from a power point presentation
So yes – have a structure, a theme and a topic that flows
But also – be human and respond to questions in real time
The best broadcasts I’ve seen so far have been those that been 2 way conversations between the broadcast and viewer
NOT USED PERISCOPE YET?
Download the App here – https://www.periscope.tv/
ANY QUESTIONS?
If you have any questions on Periscope – please email alex@altrinchamhq.co.uk – tweet us @altrinchamhq – or follow us on Periscope @altrinchamhq and ask on air
“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann
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