I pop out for an hour and come back to the Spice Girls trending on twitter
It’s the cue for the Emma Bunton blog I’ve been saying i’ll write for the past 6 months and is the logical follow up to #IWasGonnaFollowYouBut blog I wrote a few weeks ago
So what exactly does “Don’t Be The Emma Bunton Of Social Media” mean?
Well, it’s something i’ve seen creeping more and more into social media over the past 12 months and it exacerbates me
Look at Emma Bunton and what do you think?
Nice girl…that’s it really, just nice, nothing more. Any trace of personality is non existent, the fence is being firmly sat on and quotes are rattled out on the latest trends with a vacant prozac smile.
Why am I writing this on a social media blog? Well it seems a lot of Social Media “trainers” or “managers” have taken a primary school course in psychology and this vacant approach is filtering through to the businesses they work with as well. Euro 2012 fever?? You Got it!!! Henman Hill / Murray Mountain – wow!! Go Team GB!!! – all screamed with a Daz White shine and fake sincerity.
Social Media is about being just that – Social. It’s about being human and in being human some things you say will be loved and some things you will say will be hated. But by knowing what your customers want you will mostly be loved and you’ll define your business from the edges by being unique rather than bland.
I know for a fact that not all of the 2400+ tweeters that follow myself agree with everything I say, in fact it has turned to heated arguments on a few occasions, but because they know the face behind Altrincham HQ, the ethics and ethos I stand for and they’re far down the Meet > Like > Know > Trust journey they understand the passion for the town is heartfelt and respect the difference in opinions. Compare that with somebody who never really offers a true opinion. Which would you prefer?
If you want to be remarkable rather than bland i’d really recommend reading the book i’ve just read. Seth Godin’s “The Purple Cow: Transform Your Business by Being Remarkable” in which he describes “the key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins”
It is possible to be a business online, have a personality that reflects both you and your customer base and not just go for the bland and dull. We help businesses refine that message, so if you want more info use the contact form to the right or above
Bet you never thought you’d have Baby Spice and Seth Godin mentioned in the same blog
Love to hear your comments below
“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann