Those of you who have logged into Facebook over the past couple of days will have noticed a non-too subtle change in the Facebook photos layout
Just as they took the twitter influence for the Facebook ticker, this time they’ve looked to the Google+ photo format and taken it wholesale
Of course with Facebook about to go public there’s an advertising element on the page to generate extra revenue
But from a business perspective – While some resistors of change are naturally dismissing the change, we feel it’s a step in the right direction with a real prominence given to the photo caption and the comments – it adds a real background context to the photo as if you were flicking through a personal photo album
Sometimes a picture is simply enough to tell the whole story – but imagine if that photo gives a huge prominence to you website address when its shared virally and the compliments are rolling in for all to see easily
Look at this great example from Leo’s Fish Bar in Manchester – not only is the photo appetizing but you see a context to it and a story developing
With Pinterest growing its user base rapidly we can all see the value of great photos – so imagine how useful this new layout will be to restaurants, wedding organisers and venues
Lessons to learn
* Make sure your photos are captioned
* Let the story grow via an engaged Facebook fan base
* Encouraging sharing of photos especially where visuals are key
Let us know how you plan to put photos at the centre of your Social Media Marketing strategy?
What has worked for you in the past visually or do letters and numbers speak volumes in your business?
“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann