Facebook Page Timeline - How it looks?
Facebook Pages have had a timelines make over and previews are rolling out for admins across the pages as we type……..
The full roll out date for all pages to be changed over however is not until the 30th March
Here’s our initial thoughts…
MAJOR CHANGE – YOUR CUSTOMERS CAN NOW MESSAGE YOUR PAGE VIA FACEBOOK
You can now message a page if the page admins allow it so it offers more open communication with the brand
It’s a great opportunity to be able to talk to your customers, but again eats into your businesses time when you add to page management as well as twitter, email responses etc
Only activate this option if you can realistically have regular contact with your customers as delayed responses are not great for customer service
Facebook About Us - Timeline Version
WHAT’S GOOD?
* Cover photos are a great opportunity to showcase what your brand does well
* Address, contact number and opening hours are displayed top left for easy contact
* You can scroll back and see a full history of a company going back years
* About Us Section (picture above) looks much more cleaner
WHATS BAD?
* Those funky apps and landing pages you’ve spend time or money developing – they seem to be hidden away top right – ideally the specific apps can be chosen along the top page
* Facebook recommendations section seems to have disappeared – major major loss if so
* Although the cover photo is a great window – we did like the variety of the 5 photos across the top on old pages
CONCLUSION
Some very positive changes – but the recommendations section going is a major loss
LET US KNOW WHAT YOU THINK?
Have a look on your own facebook page and let us know what you think?
“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann
Amazing change for us, we absolutely love the new look and feel. Interested to see how reveal pages are going to change, if at all, as the new look and feel is very, very different.
We have been waiting and hoping for this change since the personal timelines rolled out (which I also love) and am very happy.
It also allows brands to use sections of the pages as ad space with engaging offers, something which was fairly restrictive in the old format.
Andy
Did one of mine as a test – so far so good – pretty painless overall – though it is a pretty simple page. I’ll probably convert all the others in the next few days. Thanks.