If you’ve logged on to facebook in the last 24 hours you might have seen an option to switch on something called “Replies” like the one on our page below
What does it mean?
In a nutshell it means 3 things
A) Page Owners and users can respond directly to individuals comments on a page rather than it being a comment on the whole thread
B) Comments that create the biggest reaction will be at the top of each thread
C) The overall engagement on facebook pages should rise
Will this claw any leverage back from Twitter?
Probably not, but we have always liked the fact that facebook pages do tend to bring up a greater variety of respondees than twitter
And threaded discussions are valuable in the same way that pre-Social Media forums used have very indepth discussion on the issues of the day
While twitter is great for spreading ideas, driving traffic and reach out to new listeners, we have always liked how facebook does generate a more encompassion discussion
Facebook doesn’t have the reach of twitter does it?
Not as a rule, but when used the right way and hitting the right subject it can really really work
A recent post on our local education success on facebook generated 75 shares (nearly 15% of the the total page likes), 88 likes and 13 comments which saw the likes on our page leap up by nearly 10% in one day
How do I improve my Facebook reach and discussions?
Ask Questions? Open questions, closed questions, on target questions. Inspire people’s imaginations and keep the questions fresh
Images images images…. but this again needs to be thought about. Using stock images or changes your facebook cover photo is not a Social Media strategy. Images that people will share and represent your brand will impact
Always respond – don’t just do the above and not respond. The key is in keeping the discussions alive and introducing yourself to the friends of friends

“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann
Archives
- April 2022
- March 2022
- February 2022
- January 2022
- November 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
Leave a Reply