When we offer Social Media Training or Social Media Management one thing we always suggest is that businesses have Google Analytics on their websites so they can see how much traffic is coming via Twitter, Facebook, LinkedIn and organically via google

It gives you a great indication of where the traffics coming from and which method is working for you in terms of driving traffic to your website, but of course this has to be done in line with research either face to face if you have a physical premises or over the phone to see how they first heard about your business

By way of an example let’s have a look at week 1 since our own www.altrinchamhq.co.uk website went live

Altrincham HQ - Visitor Pie Chart - Google Analytics
TRAFFIC SOURCES – I.E WHICH SOURCES PEOPLE ARE COMING THROUGH?

As you can see from the above pie chart most of our traffic came via 3 main sources

* Direct
* Facebook
* Twitter

Some surprises I’m sure for a few of you out there putting more focus on twitter than facebook – remember the Importance Of Facebook Sharing

The reason the direct figure is so high is Google Analytics don’t always track links sent via email (for instance out massive mailchimp email that went out when we launched the site) – but what you can’t see from the pie chart above is there are several other feeds coming in for facebook and twitter with slight different links which make the figures quoted slightly higher than the 3 big chunks… so in reality the traffic is Facebook (18.67%), Twitter (15.34%)

LinkedIn for us so far is relatively small 2.9% while other sources of traffic are Freeindex and 4Networking amongst various mail clients

Traffic Sources are forever changing so this is something businesses need to monitor on either a weekly or daily basis

 

MAP OVERLAY – WHERE THEY ARE VIEWING IT?
No great surprises here as 96.7% of visitors are from the UK, but interesting to see visitors from the USA, Germany, India, Canada, Romania

Again the majority of the traffic is Altrincham, Sale, Manchester based with the furthest Southern visitor being from Littlehampton and the furthest North being Lancaster

Why is it useful to see where the traffic is coming from? To track offline adverts or online banner ads or features from local specific websites

Altrincham HQ - Browser - Google Analytics

BROWSER – HOW THEY’RE VIEWING THE WEBSITE?
The whole PC vs Mac debate rages on – but from our stats above we can see the majority of users (57%) view on a PC

Interesting nearly 20% of our visitors are on the move via I Phone (green)

The rest of the stats are 13% on Mac and smaller figures for Ipod / Android etc

CONTENT – WHAT PAGES PEOPLE ARE VIEWING?
Altrincham HQ has been in business for over a year now, but we’ve purposefully never had a website until now – the reasons of which you can read about here

So naturally in this first week the pages visited were About Us and Testimonials so they can get a real feel for what we do

The Blog‘s however are heavily read and as they’re updated each week they will become a large focus of the service we offer

 

TIME ON SITE – HOW LONG ARE PEOPLE STAYING?
The stickiness of the site is really important to business.

On the first week the average time for visitors is just over 3 mins – the length of the perfect pop single and the average attention span for most.

Interestingly digging a little deeper those visitors that came via facebook tended to stay longer than those from twitter

 

AND NOW OVER TO YOU….
Let us know a little bit more about your business in terms of Social Media. Which medium is bringing you the most traffic? Is it what you initially expected?

4 responses to “Google Analytics”

  1. Hi Alex,
    Is there a charge to use Google Analytics?
    Angela.

  2. Alex Alex says:

    It’s all free and need very little technical knowledge to get the source code and install on your website

    Have a look at http://www.google.com/analytics and try and get it installed on yours – or simply ask your web designer who can do it in 2 mins

  3. […] and even my 62yr old dad had wrote blogs previously that had been read by over 88,000 people. With blogging everything is trackable – the reads, the unique page views – with tradition print media you know the overall […]

  4. […] we estimate that we have had a minimum of 30 covers booked through Twitter. There has also been a marked increase in traffic to our website and facebook due to this exposure. I am no longer number one sceptic @tapaslarioja […]

Leave a Reply

Your email address will not be published. Required fields are marked *