How do you define ‘good’ content for a blog/article?
This was a question which was asked recently on “Ingenious Britain Small Business Networking and Support Group” LinkedIn group, so I thought i’d expand on my LinkedIn contribution to the question
The shortest possible answer is does the blog fulfil the objectives you set to achieve by writing it?
Ultimately – if you don’t know what you want to achieve before writing there are no ways of measuring or assessing if the content you produced has worked as planned
If I told you that every blog I’ve wrote on my Altrincham HQ website has won me business either direct as a stand alone piece or as a long term strategy you might not believe me, but it’s true.
Importantly the winning business, is a by-product of what they were set out to – which was to write well and write often.
I’m passionate about what I do and that comes across in what I write!!
When I write a blog I have clear objectives of what I want the blog to achieve and broadly these usually fall into 3 categories:
- Awareness – Will people like this blog enough to share it?
- Trust Building – Does this build trust with my existing network and show my indepth knowledge on the subject I cover
- Call To Action – Will people react to the blog in such a away that readers email / call to ask about services offered
If a blog achieves any of the 3 above it has done it’s job.
And once the blog is published, think about how you will distribute the blog across Social Media and mailing lists to make the maximum impact
COMMENTS
Let us know how you define good content for blogs below? Which has been your most successful blog ever and why?

“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann
Archives
- April 2022
- March 2022
- February 2022
- January 2022
- November 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
Although ultimately you are after shares, likes and so on the bottom line are leads, or sales or whatever the business objectives are. I try to make sure articles I write are relevant, informative and read easily.
Very true – but if the articles are well written and is shared the sales come as a matter of course