I’ve seen the faces when I tell people I tweet 50 times a day

It’s part disbelief, part admiration, part “does this guy have a life” and a huge shock when they think “I haven’t even tweeted 50 times this month”

Before I get into the main blog I want to say from the outset I use Twitter for business, am very business minded and don’t do things just to waste time or for vanity metrics like likes or followers – I win business from tweeting 50 times a day and being present and have measured the effect and drop in email enquiries and phone calls when I’ve been busy that my tweets drop to 30 times day

I also want to say from the outset that 50 tweets a day does not mean 50 sales messages a day … as you’ll find out if you read on

50 TWEETS A DAY BROKEN DOWN – AN OVERVIEW
The data as of the time of writing this blog looks like this

53% of my tweets are replies
15% of my tweets are retweets

So 34 of the 50 tweets (68%) a day are myself engaging with other accounts

Only 32% of the tweets are what I would call broadcast or outbound tweets

I care massively about others which is why so many of my tweets are responding, replying and supporting others

If you don’t currently tweet think of it like a networking meeting

– You have the intro round – that is broadcasting on twitter
– You have the informal networking and referrals – that is replying / retweets on twitter

If you attend networking meetings you’ll realise the informal networking is where the value happens

AN IN-DEPTH LOOK AT HOW I TWEET 50 TIMES A DAY
Every business is different, but this will give you a rough idea of how the 50 tweets a day I send breaks down

OUTBOUND – 16 TWEETS
Tip: Educate and Entertain with only a small percentage of your tweets being sales messages

– 1 Sales tweet (About a course, workshop, event – but generally 1 tweet a day)
– 2 engagement questions (questions to get people talking)
– 3 Blog Posts (I have 450+ to choose from)
– 3 curated posts (I have google alerts set up, plus check 3 or 4 websites daily)
– 2 Breaking Industry or Local News (news as it happens in real time rather than delaying for a day / week)
– 2 Trending Subjects (Topical to my industry or where I can add value)
– 3 Personal Tweets (my interests – rock & roll, running, reading, TV shows or vegan food)

ENGAGING TWEETS – 34 TWEETS
Tip: Care about others as much as yourself on Twitter – the selfish don’t give value on Twitter

– 3 Hyperlocal town retweets
– 2 Manchester / Northern retweets
– 2 Business / inspirational / industry retweets

7 Retweets

– 5 hyper local replies – local businesses that post engaging and interesting content
– 5 feed replies – interesting things I’ve seen dipping into the feed
– 5 saved search replies – replying to specific saved searches I have set up on Tweetdeck
– 4 Training Clients Twitter List replies – supporting those that believed in working with us
– 4 Networking Twitter List replies – replying to those we meet face 2 face at networking meetings
– 2 referral replies – recommending great businesses to those that have asked for contacts
– 2 personal friend replies – the inner circle

27 tweets

TOTAL TWEETS A DAY = 50 TWEETS

DO YOU NEED TO TWEET 50 TIMES A DAY FOR YOUR BUSINESS?
Hell no – we do this for a living and we’ve measured what works for us

According to date released back in 2017, the average tweeter tweets around 4x a day – but don’t be average

The lesson from the above is look at the ratios, the splits and they type of posts we’re doing

Most businesses won’t tweet 50 times a month, but 100% of those tweets will be sales messages or content that doesn’t land

The average life span of a tweet is only 18 minutes long – so don’t worry about over-tweeting

Read between the lines as to what we do each day

NEED HELP WITH YOUR SOCIAL MEDIA?
Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation

We can only find out what is unique to your business by chatting with you

Look at our Social Media Training and Social Media Management services

We offer Social Media Training on
* Twitter
* Facebook
* LinkedIn
* Instagram
* Blogging

We can do this
* 121
* Corporate Workshops
* Group Workshops
* Face to Face or Via Skype

Or Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk

7 Tips For 7 Social Networks

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