Remember the days pre-Social Media when a local news story would have taken at least 7 days to reach press

HOW LOCAL NEWS USED TO BREAK PRE-SOCIAL MEDIA

THE DAY
Local Story Happens

3 DAYS LATER
Local Discussed Story Endlessly in the Pub at Weekend

1 WEEK LATER
Local Newspaper reports on said story a week or 2 later

6 WEEKS LATER
Letters arrive 6 weeks later on the story when nobody longer cares

HOW LOCAL NEWS BREAKS NOW WITH SOCIAL MEDIA

WITHIN 10 MINUTES
1. Local Story Happens
2. Somebody tweets about said story – but they don’t have any followers so is universally ignored
3. Somebody with more twitter followers tweets said story with a photo – everybody Retweets
4. Social Media savvy local newspaper asks if they can use photo for a news story
5. 1 line exclusive story on newspapers website with twitter photo is published
6. Radio invites tweeter on air for a radio broadcast about the story

WITHIN THE HOUR
7. Every other local website then publishes the story
8. Tweeters with inside knowledge knock the media / others for not having inside knowledge
9. Local politician arrives on scene to tweet photos and commentary
10. The non-social media savvy local newspaper finally pick up on the story 30 mins / 1 hour late and runs their exclusive story

WITHIN THE DAY
11. Facebook users pick up on the story 2 hours later – is mocked by those that tweet
12. Local politician tweets that evening mocking those other party politicians that weren’t on the scene – tallies up political points

3 DAYS LATER
13. People in the pub discuss where they were when they heard the local news on twitter
14. Tweeters mock the people who read it on facebook

1 WEEK LATER
15. Newspaper prints the local news on the frontpage even though it’s old news – includes statement fron politician who wasn’t there
16. People over 65 start discussing the local news

Altrincham Hq

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