Shapr describes itself as “we believe that meeting new people is the best way to find inspiration & new opportunities. So we set out to make professional networking simple, efficient and enjoyable for everyone. Our goal? Getting as many people as possible into the habit of meeting one new person every week, or even every day!”. Essentially though it’s Tinder for Networking where you swipe left or right
The stats on online dating app usage are absolutely mind blowing figures
– Over 50% of couples will meet online by 2031
– Men spend 85 minutes a day on dating apps – Badoo
– Women spend 79 minutes a day on dating apps – Badoo
– Women were found to log on to dating apps a staggering 10 times a day, with men falling slightly behind at 9 times each day
When you consider that business owners will often use social networks such as LinkedIn for 30 minutes to an hour a day to build their business you can see just how much time we are spending online to build relationships whether they be romantic or for business
So this blog is all about How perfecting your LinkedIn profile is like online dating
Think about how much time you spent choosing the right photo of your online dating profile. You didn’t just pick the most recent photo on your camera roll. In fact for many of you, you’ve probably got a photo displayed that is several
years out of date because you were better looking, had more hair and didn’t have as much excess weight.
I’m not suggesting that you use the photo is out of date on LinkedIn, in fact if your photo doesn’t represent what you look like in real life or is a year or two out of date you 100% need a new one. What I’m saying is that you should spend as much time thinking about your LinkedIn profile photo as you have the one on your online dating apps – it should look professional, look like you and represent yourself in the best possible light
Bio That Attracts
Your bio is pretty damn important when it comes to dating. Remember when you first filled your CV in as a youngster and you made up hobbies such as playing badminton, going skiing, outgoing and works well as part of the team. Looking back it was all a bit bland and all a bit samey.
So in 2019 you have an online dating profile and you want to appeal to your ideal partner and write copy that attracts. I’m pretty sure if you’re a bloke you haven’t got loves Emmerdale, drinks Boddingtons and follows Accrington Stanley in your profile as that won’t set the world on fire
Your LinkedIn profile should be written in such a way that tracks your perfect client. It should be copy that stands out, makes you memorable and makes people instantly want to meet you. want to do business with you and want to be a lifelong connection with you. That is literally the power of a great LinkedIn profile – attract your ideal clients day after day after day
Point of Difference
Point of difference or USP – however you describe it, you need to stand out when it comes dating and when it comes to business. If you just blend into the background, no one is going to remember you, you’re just this vanilla beige boring blandness that people glance over and look for someone better.
Everyone offers great service great value and is friendly and approachable – that isn’t a point of difference. A point of difference is your unique story, a passion you show every day and the things that make you uniquely you
As the saying goes – there are plenty more fish in the sea, there are another 49 swipes each day and you want to be the fish that they catch or the one they swipe right on each day
Ask For A Second Opinion
Some of my good friends get a second opinion on their dating profiles. They’ve literally sat down with one of their close female friends and ask them to give a once over of their profile, so they could optimise it for the opposite sex
When was the last time you asked a professional to have a glance over your LinkedIn profile.
LinkedIn experts see not just one, but dozens or hundreds of profiles each week. They know what works on LinkedIn, they know what stands out and they can spot a unappealing profile within a second glance. Surely it makes sense to get an expert opinion on something that can make or break your business
Update on a Regular Basis (and be a geek with analytics)
I’m pretty sure your dating profile has been updated in the last six months. It could be a new picture, it could be an update on your bio or it could be taking out stuff that is no longer relevant
When was the last time you updated your LinkedIn profile. Is it one year, two years or even longer out of date? Is it selling the person that you are today- The person that is bigger faster stronger happier and more productive. The person that has won multiple more awards, got countless more testimonials and worked with some absolutely huge clients
It’s not where you’ve been, it’s where you’re at. If your LinkedIn isn’t up-to-date it means you’re probably missing out half the success story to date
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Alex McCann is owner of Altrincham HQ – a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy. Alex has 350+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.