Inbound Marketing 14 in Liverpool today brought together 400 marketing creatives and businesses listening to speakers from Asda, Google, Microsoft, Hubspot, Adobe, PH Creative and the most influential Social Media speaker Gary Vaynerchuck
There is literally dozens of blogs worth of material from each speaker that i’m sure we’ll look at in future blogs – but for the time
being I simply wanted to bring you the tweets on the key notes and key takeaways from each speaker
Apologies to Dave Hazlehurst aka Google Dave (Chimp Brain), Bryan Adams, Ph. Creative (Hollywood, Storytelling and obsessive Tom Cruise) and Gary Vaynerchuck (Marketing in the year you’re doing business in and Facebook Dark Posts) who’s tweets got truncated due to the poor battery of the humble I Phone
Anyway – some food for thought from these key tweets we did throughout the day
DOM BURCH, ASDA
Asda reach 12 million people on Facebook every single month
Asda use micro-casting from instagram to push great customer content to larger audience on Facebook #inbounduk14
Pinterest and Instagram has doubled for Asda in the past 6 months
ANDY BARKE, GOOGLE
Google talking about borderless digital opportunities – it’s not about local, it’s about global – interesting for #shoplocal
KIERAN FLANAGAN, HUBSPOT
Inbound marketing depends on wit not wallet @searchbrat
SERPS- Average length for a web page that ranks in google top 10 is 2000 words @searchbrat
TRACY CHONG, MUSE
The idea of brain sensing technology is scary
Scary though @JanMinihane: I just saw a man pour a beer using his brainwaves only – absolutely amazing!!
JOHN WATTON, ADOBE
You are not just competing with who you consider your competition – you are competing against mass noise
To be heard you need creativity – true words – be original
1. Buy wearable tech. 2. Write a blog. 3. Share like hell. 4. Do the opposite. ~ @jwatton
STUART FOWKES, OXFAM
People will always come back to Facebook out of all social media channels @stuartfowkes
What does your social media success look like? Good question that many small businesses don’t answer
Your social media strategy needs to live, difficult to plan ahead as strategies may need to change overnight @stuartfowkes
STEVEN WOODGATE, MICROSOFT
Story-doing is as important as storytelling – go do something
BRYAN ADAMS, PH CREATIVE
It’s getting harder to disrupt – as even middle of the road brands are being brave
GARY VAYNERCHUCK
Out of all the organisations doing social media – non profits are by far the worst – they just go for the right hook @garyvee
The debate is not whether people are on social media all day – the debate is -whether you are good at it @garyvee
LOTS TO THINK ABOUT – LET US KNOW YOUR THOUGHTS BELOW