Marketers Are Liars
I was inspired to write this blog after I read “Recruiters: Scum Of The Earth” by Lucie Culley on LinkedIn

It was one of those blogs that made me immediately react

If google auto-suggested the following for recruiters

Recruiters are scumbags
Recruiters are lazy
Recruiters are annoying
Recruiters are the worst
Recruiters are evil
Recruiters are a waste of time
Recruiters are morons
Recruiters are stupid

… then what the hell did the world search for when they thought of marketers

Luckily when it came to marketers it wasn’t as bad as I thought, but I thought I’d explore all the pre-conceptions people have when it comes to marketers Marketers Are

MARKETERS ARE LIARS

50% of marketers are liars … the other 50% of marketers haven’t been found out yet (joke)

In all seriousness Marketing has the same problem as any other industry

There are some absolute charlatans about that will take your money and run – and they won’t last long

The problem is in the short term the only people who know they’re charlatans are people in the industry rather than unsuspecting business they dupe

I feel in some way as well when we talk about marketer we get confused with advertisers and salesmen – we think of marketing and we think of advertisers selling cigarettes to children and second hand car salesmen selling us a dud

Great Marketers want to use marketing for good and to help people make the right decision

Check the reviews of any marketer you’re looking to work with

MARKETERS ARE FROM MARS
It’s true Most marketers are wired a bit differently

They see the world slightly differently and they have to, to come up with different ideas that blow you away

If marketers weren’t a little strange then every person who has something to sell would be a marketer

I always say to be a marketer you have to be a sexy geek

Sexy Creative + Geeky Analyst

Most people don’t have both skill-sets

MARKETERS ARE MOST INTERESTED IN
Results Results Results

Whether you’re a traditional marketer or a digital marketer it’s all about the results

Everything else is a vanity metric unless it achieves the results you set out

MARKETERS ARE MOST CONCERNED WITH
Their clients not being fully on board with marketing

Speaking on behalf of every marketer I know their biggest concern is coming up with a great idea they know will be shelved because the client isn’t fully on board

Marketers often have the biggest imagination and the smallest budget possible

It’s often the ideas that need zero budget that fly – but so many great ideas are shelved because of time, budget or resistance from the client

MARKETERS ARE INCREASING EMPHASISING VALUE
And rightly so

Marketing can make or break a business

Marketing is so so undervalued as a profession

“All business failures are marketing failures” said Martin Glenn of Pepsico / United Biscuits

Marketers are right to emphasise the value they can bring to a business

For every small business that closes on your high street due to rent & rates, parking and so on … there are 9 that closed due to not enough people knowing they existed

Marketing matters

MARKETERS ARE RESPONSIBLE FOR
Delivering the best possible results under the circumstances

I think that last line “under the circumstances” is important

Great marketing is not a replacement for poor customer service

Great marketing can only push a mediocre product so far

Great marketers cannot work without the support of the actual business owner

Marketing is a true partnership between the marketer and the business owner – a partnership where both partners need to give 100%

MARKETERS ARE ALWAYS TRYING TO SPOT

Where the attention is heading

In the digital world marketers will look for where attention is going and shifting to over the next 12 months / 3 years / 5 years

Many of the principles of marketing haven’t changed, but the platforms and devices are changing rapidly and it’s important to keep on top

You don’t want to be marketing on Myspace when the world has shifted to Instagram

Marketers will always have one eye on the present and one eye on the future

MARKETERS ARE STORYTELLERS
Everyone is a storyteller

I overhear stories on trams and in the pub that I probably shouldn’t be hearing

Marketers know how to use storytelling to great effect and to emotionally connect with people in such a way that they feel closer to a brand

In the old days it was possible for marketing and ads to be blunt and in your face

Here’s a bar of soap – buy it

Marketing is more sophisticated now – just look how important the storytelling is in the John Lewis Christmas advert

GET ON THIS – WRITE YOUR OWN BLOG
Why not google ” Your industry are” and see what suggestions come up

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Or Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk

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