Uli Hoeneb

Something I saw posted on facebook last night….

Bayern Munich season tickets start at £104.

“We could charge more than £104. Let’s say we charged £300. We’d get £2m more in income but what’s £2m to us? In a transfer discussion you argue about that sum for five minutes. But the difference between £104 and £300 is huge for the fan. We do not think the fans are like cows, who you milk. Football has got to be for everybody. That’s the biggest difference between us and England.” –  Uli Hoeneß, Bayern Munich president

Worth thinking about for a while …

  • Replace “the Fans” with “our customers”
  • Replace football with your industry
  • Replace “us and England” with “us and our competitors”

Could you say the same about your business?? Let us know

One response to “Our Customers Are Not Like Cows, Who You Milk”

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