The Dentist - Marketing Made My Teeth Ultra White!

The Dentist – Marketing Made My Teeth Ultra White!

QUESTION – Who only goes to the dentist BECAUSE the dentist markets to you every 6 months?

  • <<< I GENUINELY BELIEVE IT IS MOST PEOPLE WHO READ THIS BLOG – SERIOUSLY – NOBODY PUTS IN THEIR DIARY “6 MONTHS SINCE I LAST WENT TO THE DENTIST” >>>

I spend less in the dentist in 1 year than I do socialising with friends in one weekend – yet the dentist still bothers to market to me and sending the reminder letter

If I haven’t responded and booked in 2 months later I get another reminder card or a phone call

In short – somewhere along the line in the long history of dentistry has decided the Total cost of the Database, postcards and the Total cost of postage generates enough of a marketing return from those that answer versus those that ignore

“Think About This – If the return you get from marketing activity is greater than the cost of marketing – shouldn’t you be investing in marketing!”

REMEMBER

  • Telling People About Your Business In An Engaging Way Works
  • Caring About Your Customers More Than The Competition Works
  • Striving To Be Even Better Even Though Your Better Than The Rest Works
  • In Short – Great Marketing Works!

There are a lot of great marketing lessons to be learnt from more glamorous businesses – but the dentist is a reminder than simple effective timely reminders do work and you can’t deny it!

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