UnTappd is an app we’ve been using on and off for the latter half of 2017
If you’re not familiar with the app the easiest way of describing it is as a “TripAdvisor review app for Beer”
The app describes itself as a place to Discover and share your favourite beer.
Just as Britain is a nation of foodies, it’s also a nation of beer drinkers
So here’s the lowdown on Untappd for drinkers (and later on we give some tips for pubs looking to use it for business)
WHAT IS UNTAPPD?
Untappd is a geosocial networking service and mobile phone application that allows its users to check into beers as they drink them, and share these check-ins and their locations with their friends
The latest figures have stated there 7 million users who review beer on the app
BUT CAN’T YOU JUST CHECK IN TO FACEBOOK ANYWAY?
Ok you can do that – and do still check in to Facebook with your group shots in a pub
But Dave’s just had 8 pints doesn’t give off the best impressions on Facebook and half of your audience won’t be interested
Think of Untappd as a microcosm where you won’t be judged on how much you drink
And more importantly a place where people share the same passions as you for trying something different
You probably won’t get Joe Bloggs asking for a pint of non specific on Untappd
It takes a minute to do all of this – it’s very very easy
1. Order your beer
2. Take a photo of it
3. Search for the beer on untappd – add your photo
4. Click Checkin
5. Leave your comments on the beer
6. Rate it out of 5
7. Choose the serving style
8. Tag Friends
9. Tag Location
10. Add flavor profile
WHAT THE HELL AM I SUPPOSED TO WRITE IN A REVIEW
Some people just rate out of 5 and don’t leave a comment, but here’s a few example of review of beers in bars we regularly go in
“Very nice actually, mild bit of malt and very smooth” – Vulcan, The Poynton Brewery
“This ale from Newport, South Wales was a delicious dark malty hoppy sweetish ale. More was had” Cwtch, Tiny Rebel Brewing Co
“Lovely chocolate nose. Initial sweetness, hint of marshmallow, tempered by a roast bitter finish. Good session stout” Marshmallow Stout, Seven Bro7hers Brewery
So not war and peace – but descriptive
If you’re old enough to remember Jilly Goolden in Food & Drink – be as descriptive about the beer as she was about wine
SOUNDS FUN SO FAR – WHAT ELSE?
Well there’s gamification at the heart of the app – which means you get badges for each check in
Everything from “I Believe In IPA” to “Wheel Of Styles” to “Photogenic Brew”
The more you do on the app the more badges you unlock
This is serious stuff 😉
Your beer menus and events, published to millions of beer enthusiasts.
* Quickly share your beer menus with the world
* Maximize visibility to drive new customers to your venue
* Keep your customers up-to-date by publishing to Untappd, Twitter, & Facebook
WHAT ELSE CAN MY BAR / PUB DO IN REALLY EASY STEPS?
1. Put up posters in your bar encouraging customers to review on the app
2. Share your best reviews from Untappd on Social Media
3. Use quotes from the best reviews on Chalkboards / posters outside your venue
4. Encourage the breweries to share reviews of their beers in your venue
5. Ask the local town team, BID, local influencers to share this blog so that the whole town knows Untappd is an app to review beer
RIGHT – WHERE DO I GET IT
It’s available on IOS and Android
You can get more info here
NEED HELP WITH YOUR SOCIAL MEDIA?
Chat to about Social Media Marketing for YOUR Bar / Pub , so we can better understand YOU and what will grow your organisation
We can only find out what is unique to your business by chatting with you
Please call Alex on 07806774279 or email email@example.com
Alex McCann is owner of Altrincham HQ – a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy. Alex has 400+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.