How many of you have seen twitter’s new activity tab?
I guess that depends how many of you log in occasionally to the twitter homepage as opposed to using a twitter client such as Tweetdeck or Hootsuite
As it say’s at the top of the page you get Favorites, follows, retweets, and more by people you follow
The two most interesting features of the activity tab are seeing
* Who the twitter accounts you’re following have started following themselves
* Which lists have been created by people you’re following
Think of it if you will as Social Media will eat itself when you look that Facebook took a twitter style ticker on it’s latest overhaul and now twitter takes back an almost facebook like activity update tab
The potential for businesses to learn a little more about their customers from the activity stream is really useful
Over the past 24 hours for instance we’ve found
* About 10 new local businesses we weren’t aware of previously
* In our quest to feed back into the community we tweeted about @roastreview – a new Sunday Roast Review twitter account which now has over 50% of it followers from Altrincham. The benefit to our local town is that they’re now planning a visit to review some of our local restaurants and pubs Sunday Roasts
* We found that another community twitter @moss_side has set up a South Manchester list for local news publications
So what are the benefits for you in business?
Knowledge is power and the activity feed if viewed on a regular basis can give you an overview of your market
Imagine if you were a restaurant for example and suddenly you found that a large amount of your customers were now following a new restaurant in the vicinity. Could this mean they’re offering something to tempt them away?
Also as with face to face networking you can look at friends of friends more easily and reach out and expand your network
Have a look at the activity bar and see how it can help your business
“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann