A school’s biggest asset is it’s people.
Head teachers, Leadership Teams, Heads Of Department, Teachers, Pupils, Parents, PTA’s.
I know that. You Know that. We all know that.
It’s written in to policies about how children should act on the way to and from school, its broadcast in press releases about exam results and alumni are shouted about from the rooftops.
On social media it’s different – a school’s biggest assets are ignored in favour of 1 person in 1 department of which social media is but a small part of their job.
With 83% of the UK population using social media, it’s time for schools to take social media as seriously as traditional media.
Here are the key stakeholders in education and how they can use social media for good.
HEAD TEACHERS
Head Teachers should lead by example when it comes to social media.
I can understand a hesitancy for heads to use open platforms such as twitter, even though 95% of what happens on twitter is positive.
But the amount of head teachers on LinkedIn that have a handful of connections and don’t regularly update about the great things happening in the school is shocking.
A head is often a focus point for relationships with the wider business community and if a head isn’t promoting what is going on in the school, they are demoting what is going on in the school.
I truly believe that the way a head approaches social media has a knock on effect as to how the teaching staff, pupils and parents use social media.
LEADERSHIP TEAM
Social Listening is important for a leadership team.
They need to understand the sentiment of what people are saying about their establishment.
They need to follow trends in education across the nation.
They need to look at how other educational establishments are using social media to promote themselves with positive social PR.
Without social media, you are in an enclosed echo chamber from the outside world.
The leadership team need to know how to follow trends, use social search capabilities and to be advocates for the school.
HEADS OF DEPARTMENT
The schools that truly excel at social media realise that there needs to a spotlight on individual departments.
Sports is a natural fit for this and an obvious one that fits well with social media.
It features heroes, tragedy, and triumph over adversity, team work, fantastic stories and lots more.
But we need to look beyond sports and shine a light on all departments in schools.
We need to celebrate literature and English, STEM, Business Studies, Arts and the whole range of what a school offers.
But if the head of department doesn’t understand social media none of this happens.
TEACHERS
“Everyone is a media company”
It’s a phrase we use in business circles.
And it’s a phrase that schools need to adopt.
In this sense the teachers are the journalists sourcing the best stories and photographs to feed up to the editors (the heads of department) to distribute to the wider world.
There are stories happening every single day in a school.
We’ve just forgotten to look for those moments and learn the art of storytelling in the modern age – which is through the social media lenses!
PUPILS
Whichever path you take there is one thing that remains true
“Your Reputation Is What Opens Doors” or “Your Reputation Closes Doors”
How do we give the next generation the best possible chance of achieving their dreams?
In 2018 you know more about people from what they post on social media than the time you spend with them face 2 face
Social Media plays such a huge part in your personal brand because often it’s the 1st impression, the last impression and the lasting impression of someone.
Twitter, LinkedIn, Facebook, Instagram, Snapchat and so on can be used to have fun with friends – and that’s fine.
Or you can use those platforms to build an audience that makes your dreams come true?
We need to empower pupils to build the best possible personal brand so that they achieve what they want to after formal education.
BONUS 1: PTA
How to build relationships with the wider community and influence people?
PTA’s play vital roles in helping a school – both in time and in funding.
So how do they build relationships with local businesses that can help them support their objectives?
Local businesses are asked on a daily bases for charity prizes, time and more – so does your PTA stand out amongst the 365 requests a year for help.
Social Media plays a huge part in communicating a positive proactive message.
BONUS 2 : PARENTS
Some of the worst examples of social media usage I see are not from teenagers.
They’re from middle aged adults.
I didn’t grow up with social media.
I grew up in the days of landline phones and dial up internet.
The difference was I grew up knowing how to use social media for good.
Many grow up with a total lack of self-awareness and set a bad example to their teenage children on social media.
NEED HELP WITH YOUR SOCIAL MEDIA?
Chat to about Social Media Marketing for YOUR School or College, so we can better understand YOU and what will grow your organisation
We can deliver Social Media Training sessions on Teacher Training Days or for pupils as part of their curriculum
Look at our Social Media Training and Social Media Management services
Or
Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk

Alex McCann is owner of Altrincham HQ – a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy. Alex has 500+ LinkedIn testimonials and is Ranked Number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.
Archives
- April 2022
- March 2022
- February 2022
- January 2022
- November 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
Good blog post. I’d add one more Bonus group, Trustees and Governors. They’re often a link between education and business or other public sector employers. Shouting about the achievements of a school into a wider network has genuine benefits in establishing an organisations credentials as an institution which prepares students for life beyond the classroom.