Social Media Mentoring

Our Social Media Mentoring service offers diarised meet ups to keep you accountable to your key action points. Treat us as your Social Media Personal Trainer - setting targets, measuring results and inspiring you on to greater achievements. Simply choose how often you wish to meet up - monthly, bi-month or once a quarter. We believe in results - do you?

SOCIAL MEDIA MANAGEMENT
FREQUENTLY ASKED QUESTIONS

Which platforms can you manage for clients?

Twitter, Facebook, Instagram and part management of LinkedIn (we feel the latter has to be more hands on – as it’s about the person, not the business)

Is there a minimum contract we have to sign up for? Social Media is about relationships so the full benefit comes from spending time developing those Therefore our initial contract is 3-6 months – which then rolls monthly from that point on Over 90% of our current Social Media Management clients have extended their initial 3-6 month contract / Over 50% of our clients we’ve been working with for a number of years

Which types of businesses do you look after at the moment?

Restaurants, Retailers, Web Designers, Automotive, Business Networking Groups

Are there any types of businesses you won’t manage Social Media for?

We’re open to discussion with most types of business … although we do feel training if often better for Professional Services such as Accountants and Solicitors for example.

We also see running the Social Media as a partnership and like to keep in touch on a regular basis so you are kept updated as to progress

Businesses that are fully on board with content (see next question) get much much better results

What input / content do you need from us to run the campaign?

Before we start a campaign we sit down and discuss what we will need on a monthly basis from yourselves so we can effectively manage the campaign.

We will specify how often we need photos and blogs; how social media links with your physical business and website; what your preferred method of contact is during the campaign

This stage is integral to the success of the campaign

Twitter Training

Twitter Training is a large part of what we do at Altrincham HQ

WHO ATTENDS OUR TWITTER TRAINING?

Whether it be B2B businesses who are using LinkedIn, but want to know more about twitter…. be it a B2C business that have been using facebook for many years, but doesn’t have a clue about twitter

For many businesses twitter has become a prime driver in both awareness and sales with businesses we’ve worked with accounting 30% of their business to twitter

And we’ve worked with SME’s to FTSE 250 sized companies

TWITTER TRAINING – WHAT IS COVERED IN BRIEF?

• Linking Your Twitter Strategy with your business goals and aims
• Developing an effective marketing message for twitter
• Delivering it in a time efficient manner
• Measuring The Return on Investment Of your Twitter Marketing
• Developing your twitter tool kit – handy websites and apps which will blow your mind
• Using the new Twitter Analytics for 2015

TWITTER TRAINING – IN DEPTH
While each Twitter Training Session is unique to each business, it does cover 3 core areas that are interlinked throughout!!!

DEVELOPING YOUR MARKETING MESSAGE
140 characters to get a marketing message across is a daunting task for anybody whether they’re tech literate or not

How many of you for instance have attending business networking meetings where a 40 seconds round becomes a full blown business presentation of the benefits of using their business?

How many of you love what you do as a business but struggle to articulate it the right way when you’re sat at a keyboard?

As a former journalist the core of our training is focused on getting across the right message to the right people at the right time to create the desired effect

Each sector of business is different and each business within that sector needs to stand out and be original

The core of our training is to give you an authentic voice which represents your business, avoids zeitgeist marketing and gives value to those that choose to follow you

TIME MANAGEMENT OF TWITTER
Time is precious – end of – it doesn’t matter whether you’re a start up business, an established business there are always demands on your time and often twitter is seen as something overwhelming that will take over your life

Even self-confessed twitter geeks like ourselves who love spending time on twitter need time off for both business and socialising

A core element of the Twitter Training is time management and how to condense your Social Media activity to just 30 minutes a day and still get great results

Recently we wrote a blog on a local business that was spending an hour a day / 7 days a week on Social Media and still not getting results – you can read the blog here, but with some expert advice this should not be happening

MEASURING THE ROI OF TWITTER
And last, but not least – the ROI of twitter marketing and social media in general!

Twitter is fun, it is engaging and and there is a huge social element to it as well as business

BUT

This doesn’t mean you shouldn’t be measuring the actual business return you get from it – be it £££s of extra business gained, exposure and traffic driving

Going back to the marketing message this should be linked with your overall business goals and it should be measure both stand alone and how it compares to other marketing channels you do

We have simple but effective system to do this

BOOK NOW

If you’d like to book now or have questions don’t hesitate to contact us on 07806 774279 or email alex@altrinchamhq.co.uk

If you’re not ready for Social Media Training – but maybe interested in the future – please join our mailing list here http://eepurl.com/daPeI

LinkedIn Training

WHY LINKEDIN?
Linkedin is what many B2B consider the original and most serious Social Network

Why?

• None of the fluffy “personality” brand building of twitter – this is business branding
• Less of the visual content led aspects of facebook / pinterest etc – although this is changing
• Suited up and straight to business ala BNI Networking Meetings

What it offers in a nutshell and what we will focus on this aspect of the training

• Online CV / Resume with trackable tangible Recommendations
• Reputation Building via Content and Group Contributions
• 121 Relationship Building with new and existing contacts

Where most people fail on LinkedIn is similar to other Social Networks

• Sporadic Usage
• No Engagement
• No Follow Up
• Linkedin is personal to everybody, but relies on a structure to get the most out of it

WHAT IS FEATURED IN OUR LINKEDIN TRAINING
Our LinkedIn Training has a focus on the core areas

PROFILE OPTIMISATION
The foundation of your linkedin usage and what can define your online reputation

We make sure your profile creates the right 1st impression and also enhances your profile so you are more readily found in searches

TIME MANAGEMENT
How to manage LinkedIn in 10-15 minutes a day

LINKEDIN CONNECTIONS
How to build deeper relationships with your existing connections rather than being just a set of numbers
How to connect with purpose with new connections and gain the full benefits of LinkedIn Search
How to utilise your inbox to manage and keep in touch with your connections

GROUPS
How to avoid Link dropping and build your stature in the local business community

COMPANY PAGES
The set up and benefits of company pages

LINKEDIN ARTICLES
How to utilise LinkedIn Articles to build your reputation and create content of value

TESTIMONIALS
“I recently attended an 1-2-1 social media training session with Alex. Alex has experience and expertise in a wide range of industries and the training he delivers is with your particular business and target audience in mind. The main platforms I took training on were Twitter and Linkedin. I had used both of these platforms before but without any real strategy. Alex taught me how to tweet strategically, by tweeting at certain times of day & various dos and don’ts when tweeting. He also gave me tips on improving my Linkedin profile (which I am currently working on).

Everything Alex taught was easy to follow & the training manual is useful to refer back to. I would definitely recommend training with Alex, you may think you know how to use social media but I guarantee you’ll learn that having a strategic plan to your tweets is important” Wesley Powell, Mortgage Advisor

“Alex has exceptional understanding of the value of social media to a business and has a unique talent in being able to train people on how to exploit it” Melissa Paxton PR

BOOK ON
Check our our contact page for available dates and book in a half days Social Media Training Session here

Any questions call Alex on 07806774279 or email alex@altrinchamhq.co.uk

If you’re not ready for Social Media Training – but may be in the future – join our mailing list here http://eepurl.com/daPeI

Facebook Training – Manchester

Our 121 Facebook Training in Manchester and Cheshire allows businesses to book the trends of organic reach, target their advertising to the right market and use Facebook to it’s full potential

WHY FACEBOOK?
* Facebook has 1.3 billion users across the world – which means most adults you know are using it
* Around 50% of the UK use Facebook and 30% of those users access Facebook via their mobile – which means they see your updates on the move
* In short – it’s a sure fire way to get in front of your customers

THE HUGE PROBLEM WITH FACEBOOK
Over the past 12 months you’ll have heard the problems with Organic Facebook Reach

• Not everybody who likes your pages will see your updates regularly
• The news feed can be cluttered – it’s hard to break through
• Organic Reach has gone down for many pages and this is due to treating the platform as a Broadcast Platform rather than a social platform

If we told you many of the clients we work with the reverse is the case – Facebook Page likes Are increasing and so is the Organic Reach on these pages

In 2015 it still is possible to use Facebook to promote your business effectively

FACEBOOK TRAINING – WHAT DOES IT INCLUDE

• Facebook Pages vs Facebook Groups – How To Use Both To Help Grow Your Business
• Facebook Page Set Up and Profile Optimisation
• How To Grow Your Facebook Page from Zero?
• Organic Reach – How To Increase The Amount Of People Who See Your Posts Without Paying
• Facebook Advertising – How to target your advertising to reach your target market precisely
• Facebook Insights – How To Read Your Insights To Develop Strategy and Increase Return
• Facebook Strategy – Developing Your Message aka What and When To Post
• Developing a Testimonial Strategy
• How to link Facebook with your offline / in store marketing

TESTIMONIALS
“Social Media – not for me – never used social media personally – horrifies me – so why should I use it for my business – is it worth it – what is the ROI. So I decided to bite the bullet and went to one of Alex’s training sessions. Came out full of confidence, lots of marketing ideas and more than enough knowledge to get me started. You can spend a lot of time searching the internet for help, but nothing beats professional 1:1 training. The time I would have spent researching the internet I feel more than covered the cost of the training. Yes, I would recommend Alex” Lynn Bryant, Release The Web

“I consulted Alex for more knowledge on using Twitter and Facebook and also how to use them effectively to promote my business. I found him extremely helpful and knowledgeable on the subject. I came away from my session with a clear strategy to follow and the confidence to implement it.

I know that I can contact him with any queries that I might come across at any time in the future. I would definitely recommend him to anyone else looking for social media training” Christine Blundell, Village Dancentre

BOOK ON
Check our our contact page for available dates and book in a half days Social Media Training Session here

Any questions call Alex on 07806774279 or email alex@altrinchamhq.co.uk

If you’re not ready for Social Media Training – but may be in the future – join our mailing list here http://eepurl.com/daPeI

Instagram Training

Instagram – it’s just posting random pictures and videos isn’t it?

Wrong!

While Instagram is not a Social Network to be used as a standalone marketing platform – it’s plugs into your existing Social Media platforms such as Facebook and Twitter, leverage’s content for use on these platforms and tells your story visually to complement the strong verbal message on other Social Media Networks

IS INSTAGRAM FOR YOU?
Do you have a youth brand / audience?
Is your product / service visually exciting?
Do you have a story?

If you can answer yes to any of these you need to speak to us

THE STATS SPEAK FOR THEMSELVES

Instagram has more active monthly users than Twitter – think about that for a while

• 300M – Monthly Active Users
• 70%+ – People Outside U.S.
• 30B – Photos Shared
• 1B – Likes Daily
• 70M – Photos Per Day

INSTAGRAM LOCAL UK STATS
Hyper local instagram searches are extremely relevant with local cities / towns attracting huge number of uploads

#manchester 3,109,334  Photos
#liverpool 2,434,343 Photos
#cheshire 240,556 Photos
#altrincham 11,609 Photos

DEMOGRAPHICS / POPULAR INDUSTRIES

* 13-28 is the prime demographic (With younger teenagers also being prolific)

Popular industries using instagram inc.
* Youth Brands
* Health
* Sports
* Fitness
* Food / Restaurants
* Tattoo Parlours / Artists

INSTAGRAM TRAINING

Our Instagram Training Session covers the following..

• Instagram Introduction
• Instagram Basics – Profile Set up, Optimisation and linking it with your current Social Media channels
• Content Strategy – Why, What, How, When – Developing Your Full Instagram Image and Video Strategy so it’s effective, targeted and manageable
• Image Creation – The success of your instagram campaign will rely on the creativity and quality of the images. We take a look at the free tools available to enhance your images as well as create brand new images from the ground up
• Image Curation / Social Strategy – How to crowd source images for instagram and be a curator of found / user generated content
• Scheduling Your Instagram Posts From Your Desktop – Did you know you can do this? Not many do – we’ll teach you!
• Online Management – Looking at tools to manage Instagram from your desktop as well as setting KPIs to measure performance

TESTIMONIALS

“Alex was contracted to deliver training on the use of Instagram and a business solution for its integration into the marketing and communications strategy for the shopping centre.

He was very knowledgeable and had researched the shopping centre, its audience and the potential retail partners as well as ideas for future campaigns.

This has given us the encouragement to drive forward our social media strategy” Richard Paxton, The Galleries Wigan

BOOK NOW
For more info or to book a Training Session please contact

alex@altrinchamhq.co.uk or call 07806 774279

If you’re not ready for Social Media Training – but maybe interested in the future – please join our mailing list here http://eepurl.com/daPeI

- See more at: https://altrinchamhq.co.uk/services/instagram-training-manchester/#sthash.wX3BQqvM.dpuf

Blogging Workshops – Manchester

Our Blogging Workshops for Businesses are perfect for businesses struggling to blog on a regular basis – by the end of the 1 or 2 hour Blogging Workshop you will have 15+ Blog Ideas Ready to go with

As an ex-journalist I have written internationally and had blogs read by over 500,000 people

Content Marketing is essential in 2014 and as somebody who launched a website in 1999 and started blogging I know the sheer power of blogging

WHY BLOG?

1. You Create Value and By Creating Value You Create Trust
2. A Well Written Blog Will Generate Income Over Years To Come
3. Blogs Generate More Traffic To Your Website
4. Blogging Gives You More Things To Talk About On Social Media
5. Writing Helps With Everything Else You Communicate

BLOGGING STATS

• Small Businesses with blogs generate 126% more leads
• 70% of consumers learn about a company through articles not ads

WHO ARE OUR BLOGGING WORKSHOPS FOR?

• Businesses with the facility to blog on their website – but who currently don’t
• Businesses who know they should be using content marketing – but don’t know how to start
• Businesses who currently blog – but want to assess their work so far and look deeper into analytics

BLOGGING WORKSHOPS – WHAT WE COVER
By the end of the session you will have 15 workable ideas ready to write up as blogs

• Idea Generation – Short Term and Long Term Content
• Blogging Structure – How to turn that idea into a perfect blog
• Image Creation – How to create great images to use in your blog
• Distribution and Marketing of your blog
• LinkedIn Articles – How to repurpose old blogs
• Measurement – Using Google Analytics To Measure Success and Help Strategy

BOOK NOW

If you’d like to book now or have questions don’t hesitate to contact us on 07806 774279 or email alex@altrinchamhq.co.uk

If you’re not ready for Social Media Training – but may be in the future – join our mailing list here http://eepurl.com/daPeI

Social Media Mentoring

Our Social Media Mentoring service offers diarised meet ups to keep you accountable to your key action points. Treat us as your Social Media Personal Trainer - setting targets, measuring results and inspiring you on to greater achievements. Simply choose how often you wish to meet up - monthly, bi-month or once a quarter. We believe in results - do you?

Social Media Marketing for B2B

WHY SOCIAL MEDIA FOR B2B
Social Media for B2B often doesn’t get the same exposure as B2C, but that doesn’t mean it’s not as effective in terms of a marketing stream

Altrincham HQ have worked with many B2B companies including Solicitors, PR & Marketing companies, accountants, IFAs, Office Supply Companies and many more and 9 times out of 10 they fall into the following scenarios

Does this sound like you???

* Have a linkedin profile, but have done little with it since setting it up

* Either don’t use twitter or have just started using it as want to know more

* Everybody at networking is kept in the loop between networking meetings except me

* Know that blogging works, but don’t know what to write

WHAT DOES THE SOCIAL MEDIA FOR B2B TRAINING INCLUDE?

* Developing your Full Social Media Strategy
* Twitter Training – from the basics to indepth usage
* Linkedin – Refining your profile, Linkedin in a testominial strategy and using it more effectively
* Facebook – It’s not just for B2C – find out how to utilise it for your business
* Blogging – Blogging Brainstorming session
* Content Marketing – How to use Instagram, Periscope and other tools to humanise your business

WANT TO FIND OUT MORE?

If you want to know more about how we can help you business do get in touch – we specialise in Social Media rather than offer it as a secondary add on service – email alex@altrinchamhq.co.uk