One of our most popular newsletter posts – we thought we’d revive it for the new Altrincham HQ website as an archive post
We walk through George Street in Altrincham and our town centre and regularly see shops or cafe’s with more staff than customers
Social Media is the perfect tool for those quiet times to simply get out the laptop and engage with the customers online
A little social media training can help put you in the right direction or for those who are busy / can’t find the time – outsource it to a Social Media Company
If a customer walked up to you in person, said hello and you ignored them – do you feel they would come back or recommend your business to friends? No
Well, email to us works exactly the same and one thing businesses in Altrincham don’t handle well are emails
For the past 12 years over various businesses, we are used to Manchester City Centre or London based businesses emailing back within hours or 24 hours at most.
However email an Altrincham business and quite often it takes a week to get a response.
Our other email bugbear are contact forms on a website rather than a simple email address – yes it pads out your contact page, but you can’t beat a hard email address
Poundland, Poundworld, Pound Bakery – we’ve all seen the pound shops and discount shops popping up around Altrincham and it’s pretty much universal that we’d rather that they weren’t there
But it’s not just poundshops that are competing on price rather than quality
Look at the amount of Bars that are offering “Curry Club” style meal and a pint deals for tuppence – no thankyou, i’d rather go to Essence or Double Tree where its real quality food at a good price
Bars that offer Jaeger Bomb deals – no, because everybody offers the same, so we’ll go to Costello’s as it offers something different
The businesses that offer quality, something different (i.e a USP) are the one’s that are flourishing – take note!!!
A massive bugbear of ours is the chalk A-board outside restaurants and bars – they look terrible, we often can’t read the writing and when it rains it’s useless
Similarly handwritten posters falling off shop windows are equally as unappealing
There are an abundance of graphic designers and photographers in Altrincham of which offer competitive rates, we could recommend a number to suit all sizes of businesses
Just as you’d use a professional designer for a local newspaper advert – use a designer for your instore POS advertisements
How many of you saw the recent Advertiser and Messenger stories on 2 Asbo Teen’s being barred from Altrincham Interchange?
How many of you noticed the address of the one amusingly title Schmeichel?
It certainly wasn’t poverty that was making them head out on the streets, but poverty of ideas and a lack of places to go
If you look at businesses such as Yogberries on twitter – they’re making great moves into marketing themselves to teenage girls at Altrincham Girls Grammar and its working.
The youth have disposable income, but they’re being ignored in favour of their parents who have a mortgage and little disposable income.
Why aren’t more businesses offering student discounts for those in education or with an NUS card
“With over 12 years experience of Social Media and 17 years experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie” Alex McCann