Culture Of Character vs Culture Of Personality

At the moment i’m reading “Quiet – The Power Of Introverts in a World That Can’t Stop Talking” by Susan Cain

Despite being able to stand up confidently in a room of 40+ people delivering talks on Social Media I still consider myself an introvert and I think that’s why Social Media, blogging and the written word is much more appealing

In the first chapter it highlighted something that resonated with the way we’re encouraged to do business nowadays and this stems back from the Self Help books from a century ago

Culture Of Character – Early 1900s and Pre-1900s the suggestion to be successful was

  • Citizenship
  • Duty
  • Work
  • Golden Deeds
  • Honor
  • Reputation
  • Morals
  • Manners
  • Integrity

Culture of Personality – Post 1920 the suggestions were that to be successful you needed to be

  • Magnetic
  • Fascinating
  • Stunning
  • Attractive
  • Glowing
  • Dominant
  • Forceful
  • Energetic

Think about that for a while – do you recognize introvert and extrovert traits in businesses you meet?

The reality is…

All of the small business I work with which are successful both offline and online via social media have the Culture of Character ingrained in them rather than the Culture of Personality

I believe we need to get back to his whether it be our dying high street shops or a small B2B business

Let’s celebrate the Culture of Character rather than the brash loud Culture Of Personality

What are you thoughts? Let us know below in the comments section



2 responses to “Culture of Character vs Culture of Personality”

  1. Avatar Eric Taylor says:

    Alex – I so do agree with you! I’m old school when it comes to attitude and principles and believe that NEW isn’t always BEST.

    We could all learn something (again) from our forebearers – Culture of Character… is the new ‘black’!

  2. Avatar Alfetah1969 says:

    Our Western society is a Culture of Personality, which is a complete garbage culture of no lasting value. Look at our culture today. It’s perfectly environment for fake politicians and others to thrive in. We should return back to a Culture of Character.

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