At Altrincham HQ there is one thing that we’re known in our industry and the wider business community
We have a hell of a lot of customer reviews and what our customers say is more important than anything else
We literally are only as good as our last review and every week we reset the ego to zero and say it’s time to prove we’re deserving of the title Social Media Marketer
At the time of writing this blog we have 400 Reviews for Social Media Training and Management Services – which to put in perspective is about 10x the amount of average competitor has (yes – we checked)
Think about that for a while – what does it say about our business that we have 10x the amount of the reviews than our competitors?
In this blog we look at Everything You Need To Know About Getting More Reviews for Your Business so you can wow potential customers and grow your business
1. 3 Things Count With Your Reviews
When it comes to reviews there are 3 things that count with your reviews
– Quality Of Reviews
– Quantity of Reviews
– Recency of Reviews
You need to tick all 3 boxes for them to really hit home
Imagine for instance if we had 400 reviews, but out last review was back in 2013
Imagine that all the reviews were simply “Great Lad” rather than paragraphs explaining how we’d helped
And imagine if we had 4 reviews rather than 400
If you tick every box above you’re winning – but fail to tick one of them it’s not nearly as powerful
2. Ask for reviews at the point of happiness
Think about when your customer is really happy
For us it’s at the end of a Social Media Training session where they realise how much they didn’t know, they have a full strategy in place and they’re raring to go
When it’s a social media management client we ask after the initial 3 month contract when we’ve shown we’re growing their business
Think about your own business
When is the wow moment?
When is the moment they’re blown away?
At what point have you delivered amazing results?
That is the point to ask for a review
And yes – you have to ask for reviews, as people generally need a prompt to do so
3. You Need To Amplify Your Reviews
By that – I mean post them on social media so more people see them
You have hundreds or thousands of followers on Social Media who don’t have it in their daily routine to check your LinkedIn, Facebook, Google or Trades Body reviews
Post your reviews where they spend their time on Social Media and be known as the business who constantly gets great customer reviews
I know every time that we post one of our reviews on Social Media thousands of people get to see it
And often we get phone calls directly after doing this
4. LinkedIn Testimonials are the 2nd most trusted form of recommendation
Think about where you’re asking for reviews
We’re Ranked Number 1 For Social Media Marketing in the UK on Freeindex out of nearly 1000 social media companies, we have reviews on Facebook and Google
But the one place we have most of our reviews – the 400+ reviews we keep mentioning – is LinkedIn
And we do that because of the trust element and the fact that serious businesses use LinkedIn on a regular basis. We want to be associated with a platform where reviews are considered trustworthy
The only thing more trustworthy than LinkedIn Recommendations are video testimonials, but for most people getting out a smart phone for reviews is not always practical
5. Compare the number and quality of your reviews to your competitors
Reviews are still massively important
– Everyone looks at Amazon reviews before buying
– Everyone looks at TripAdvisor / google reviews when going on holiday
– You wouldn’t buy from a professional services company that had negative reviews on LinkedIn / Google / Facebook etc
And equally if someone doesn’t personally know you or your competitor then the number of reviews will come into play
Do an audit of your reviews vs your competitors
Who comes out top?
6. Check if your latest review is within the last 30 days
If not – you need to try harder
Seriously
You’re running a business that clearly has customers as opening doors alone doesn’t pay the bills
Look at the date of your last review and see if it’s within the last 30 days
So often we will work with businesses and they let out a nervous laugh when we mention the reviews and they haven’t had a new review since 2012
You have to go out and ask for them
7. Do To Others As You Expect To Done To Yourself
This shouldn’t need saying – but many don’t do this
If you expect others to review your business for great service, then review businesses you’ve used that have provided great service
That doesn’t mean review for review is a patting back exercise. It means reviewing the businesses that you’re genuinely happy with the service of
Support other businesses
NEED HELP WITH YOUR SOCIAL MEDIA?
Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation
We can only find out what is unique to your business by chatting with you
Look at our Social Media Training and Social Media Management services
We offer Social Media Training on
* Twitter
* Facebook
* LinkedIn
* Instagram
* Blogging
We can do this
* 121
* Corporate Workshops
* Group Workshops
* Face to Face or Via Skype
Or Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk

Alex McCann is owner of Altrincham HQ – a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy. Alex has 500+ LinkedIn testimonials and is Ranked Number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.
Archives
- April 2022
- March 2022
- February 2022
- January 2022
- November 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
Fully agree. 10 for each year of business is a good starter. The biggest problem is people agreeing to leave a review and then not proceeding, despite reminders and further agreements whether by LI recommendation), GMB, website etc. Some clients do not want people to know they have been a client of. yours (keep me to themselves!)
So your thoughts on how to incentivise people to leave the review
Interesting question Sim
I don’t have a formal incentive scheme – I just accept that not everybody will leave a review (and it’s usually down to time and business getting in the way)
Usually asking at the point of happiness helps though
Brilliant advice as usual Alex!