Last week we looked at How To Get The Most Out Of Your Social Media Manager and this week we turn to the other side of what we do
Social Media Training
We train around 1500-2000 people a year across Twitter, LinkedIn, Facebook, Instagram and blogging
Learning is earning and when you’re booking a social media training session I want you to get the most of out it, I want you to deliver huge results and then I want you to become a massive advocate of how social media 100% changed your life
Social Media Training for us has never been about a tick box exercise – it’s been about changing people’s life for the better. If you approach it with the right mindset, it will change your life, and here are some handy pointers to get the most of out your Social Media Training session
1. Send A Full Brief
When you attend a 121 Social Media Training session it’s ALL about you
Your time, your passion and our expertise
To get the most out of the session send a full brief highlighting your experience of social media, your social media profiles, your objectives, your ideal customers and any specifics you want to cover
This allows us to tailor the session around your needs and business objectives
The brief doesn’t need to be War and Peace, but a good 8-10 lines / bullet points really does help us prep fully for your training session
2. Ensure Your Have Your Log In Details
This sounds simple, but you’d be amazed at how many people don’t have the log in details for their social media profiles
It might be that you are automatically logged in on the desktop, but never use your laptop
If someone else set them up ensure you have all the login details from them in advance of the session
Try the passwords before arriving at the session so you don’t waste time clicking on emails for “Forgot My Password”
And if we’re training at your office also have the wifi details ready
3. Get Your Content Assets in One Folder
Content Assets = All the things you need to be a social media pro
Logos, team photos, graphics, videos and any form of content you might want to use to either set up your social media profiles or do live posts during the session
Put them on one folder on the device your using so that you know exactly where to find the content
We’re as guilty as you sometimes automatically saving to My Documents or Downloads when we’re in a rush, but a filing system saves a lot of time in the longrun
4. Compile A List Of Questions In Advance
The best training sessions we have are when an attendee arrives at a session
Gets out their laptop
And then gets out an A4 page full of questions they wanted to ask
It doesn’t matter than 90% of the questions will be covered as standard in our comprehensive training
What matters is the attendee has spent the time thinking indepth about their skill gaps and that shows they’re taking seriously
It also means that at the end of the session we can go through the list of the questions and double check that everything has been covered
5. Act On Training Immediately
“Inspiration is good, but inspiration with action is better” – it’s a quote in one of the podcasts I listen to
And it’s so true
Once you’ve had a social media training session act upon the training immediately – that day or at the very latest the day after
You can’t do it all now, but actually getting straight into it is important rather than having social media by committee or months worth of Social Media planning meetings
Write down 3 things that you will change immediately so you start seeing immediate results
Write down 3 things to aim towards over time so that you get long-lasting results
6. Check In With The Trainer 2 Weeks Later To Give Your Once Over
You’re busy. We’re busy. I get it
Diaries an email to the social media trainer 2 weeks after the training session where you
– Ask any questions
– Ask the trainer to give a look over your profile to see the changes
It gives you the confidence that you’re on the right track and also puts your mind at ease over things you’re not quite sure about
7. Book A Follow Up For 3 Months Later
This isn’t an upsell
I’m saying this because it’s genuinely beneficial to have training for your business on a regular basis
A follow up session allows you to review what you’ve done in the past 3 months, look at the data and analytics, revise campaigns and also look at any changes on the platforms over the past 3 months
Training shouldn’t be a one off activity
NEED HELP WITH YOUR SOCIAL MEDIA?
Chat to us about Social Media Marketing for YOUR organisation , so we can better understand YOU and what will grow your organisation
We can only find out what is unique to your business by chatting with you
Look at our Social Media Training and Social Media Management services
We offer Social Media Training on
* Twitter
* Facebook
* LinkedIn
* Instagram
* Blogging
We can do this
* 121
* Corporate Workshops
* Group Workshops
* Face to Face or Via Skype
Or Please call Alex on 07806774279 or email alex@altrinchamhq.co.uk
Alex McCann is owner of Altrincham HQ – a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy. Alex has 400+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.
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