We are living in a world where everyone wants to be an athlete and everyone wants to be an entrepreneur
And those that don’t publicly admit that are privately wishing they could be
Not only are fitness and health 2 huge growth areas in business – it’s good business to be fit and healthy
There’s huge parallels between the two areas of business
So let’s take a look at The Parallels Between Fitness, Health and Marketing
1. Everyone knows they need to do it
Everyone knows they need to exercise more and eat better
Every business owner know these need to market their business harder
There are extreme consequences if you do neither
For your health – not exercising and eating badly may take decades to have fatal consequences
For a business – the impact of not marketing means the business will die in a matter of months or a couple of years
So everyone knows they need to do it – but how many are?
2. Minimal Changes Are More Common Than Major Changes
One of the biggest reasons for not starting is the end goals seems too big, too far away
You don’t start a marathon before you’ve done your 1st 5k, 10k, half marathon and so on
When I lost 3 and half stone last year – the biggest changes in my life were simply 10-15 minutes extra on each gym visit and entering data on an app. I only had to majorly change my dietary habits on 2 days a week
In the scheme of things these minimal changes made a huge difference
Marketing is the same. A few small changes can bring absolutely massive results. Your whole business can be transformed by spending 4 hours a week marketing well with strategy and intent. Is that much different than you’re doing now?
You might be spending similar amounts of time, but small changes on your strategy will yield the results
3. Once You Stop The Results Stop
Exercise, fitness and marketing are life long habits
We’ve all done New Year’s Diets, pre-holiday diets, pre-Christmas diets and slipped back into our old ways
Businesses often see marketing as a one off activity – a one off leaflet campaigns, a shot at social media for a month, an offer for one month … and then zero
With Fitness, health and marketing – once you stop the results stop
The pounds creep on, you get tired more easily … or new customers stop coming as often, people stop talking about your business as often
4. It needs to be sustainable
Everything you do in fitness, health and marketing needs to be sustainable
And it needs to fit in with your lifestyle choices
You often hear talk about fad diets not being realistic. Something you can can’t realistically sustain in the long term
Not all marketing is realistic for most businesses. We’re a full time marketing company – you can’t expect a business to spend as much time as we do marketing. Which is why often we’ll talk to businesses about 10 minutes 3 x a day on social media
Something you can commit to for life is much better than burnout or lack of commitment when the expectations are too high
5. There is no one size fits all
You can’t reach your goals, by copying the daily actions of someone with different goals
There is no on size fits all approach to fitness, health or marketing
There may be some crossover – things that are good practice and musts for everyone, but each persons schedule and programme will be different
The process we take with a new client is very similar to the process a Personal Trainer will take with a new client
We speak to them openly about what they want to achieve, what commitment and time they have. And we will be honest about what sort of results they can expect for the commitment they give and what unique things they can do to achieve that
Every single person is different
6. It’s survival of the fittest
The person who eats better, exercises harder and does it for the long term will get the best results
The business who markets themselves better over a long period of time will get better results from the competition
People often want fitness gains without the hard work
People expect to beat the competition by doing less marketing than the average
People want a full time wage whilst working a part time week
Life doesn’t work like that
The only place success come before work is in the dictionary
How are your fitness, health and marketing goals looking now?
Do you just need to start doing it?
Do you think you’re doing enough?
Could you make tiny changes for huge impact?
Is your plan sustainable?
Are you in better shape than the competition?
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Please call Alex on 07806774279 or email email@example.com
Alex McCann is owner of Altrincham HQ – a social media management and training company based in Altrincham, Cheshire that has worked with 100s of local business developing their social media strategy. Alex has 400+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex.